The Richards Group recently released two new spots highlighting the benefits of using Americaneagle.com to build websites, optimize digital marketing and strategy and insight. The tagline is “Don’t Just Grow, Soar.™” Using real employees instead of actors, lent an air of authenticity to the campaign and everyone from the client, the agency and the director were happy with the results.
Tony Svanascini, CEO, Americaneagle.com, said, “We’re thrilled with the creative direction of our new advertisements. The team at TRG and Slash Dynamics did a great job using real Americaneagle.com employees during production. We’re looking forward to accelerated growth and increasing our client base as a direct result of this exciting new campaign.”
Zac Pritchett, Brand Management/Principal, at Richards, agreed, “We teamed up with Americaneagle.com earlier this year and quickly got to work getting smart on their business. It was obvious that their technical expertise is extensive and impressive, but their clients described Americaneagle.com with such richness. They’re a lifelong partner, a solid digital foundation, a catalyst for meaningful growth. And they raved about the people. Their individual and collective expertise, their dependability, their track record. It was an exciting story to share.”
Dustin Ballard, Creative Group Head/Copywriter at Richards added, ”The chance to work with mind-bogglingly smart people who also have a great sense of humor made for a unique creative opportunity. From the moment we sat down with these real employees, we were in awe of their digital and problem-solving skills. During the shoot, we were equally in awe of their on-camera charm, under the direction of Kiran and his team. We literally could not have cast a group like this. They put a human face to a set of complex, high-level services.”
Kiran Koshy, Director, Slash Dynamics said, “I knew working with real employees who weren’t actors was going to be a challenge I’d relish, and they didn’t disappoint. Honestly, I couldn’t have cast a more perfect ensemble of fresh faces any other way. They really plussed the comedy, and I was in awe of how they were able to handle performances that demanded subtlety. This made the campaign even more special to the client, and their employees.”
Adam Henderson, editor at CUT, was quick to share, “Working with Kiran Koshy, Dustin Ballard and Andy Coulston was incredibly fun. I’ve worked with all three in the past, so it was like the whole gang was back together to help cut these comedy spots. Particularly with Kiran, it’s never a dull moment, as he’s the funniest person I know.”
CREDITS
Brand: Americaneagle.com
Agency: TRG
Creative Group Head/Copywriter: Dustin Ballard
Creative Group Head/Art Director: Andy Coulston
Brand Management/Principal: Zac Pritchett
Brand Management/Director: Preston Barrett
Sr. Content Producer: Sheri Cartwright
Brand Strategy/Director: Alex Nightingale
Digital Strategy/Director: Scott Luther
Production Company: Slash Dynamic
Director: Kiran Koshy
Executive Producer: Tanya Cohen
Line Producer: Adam Kaiser
Director of Photography: Christopher Soos
Production Designer: Bret Tanzer
Editorial: CUT
Editor: Adam Henderson
Editor: John McStravick
Online Editor: Alan Robbins
Audio: Jake Kluge
Colorist: Tyler Roth, Company 3
Music & Sound Design: Shindig
