Basis Technologies launched “The New Golden Age of Advertising” Campaign at Advertising Week NY. The campaign will be unveiled across various outlets, including streaming, OTT, digital displays (including Times Square), print, and more. Basis Technologies is a global provider of programmatic buying and advertising automation solutions.
The campaign offers a unique twist, transporting the viewer back to the “first” golden age of advertising. Set in a 1960s-style ad agency, the campaign brings awareness to the challenges agencies face (then and now). The Basis platform showcases how agencies can centralize, organize, and automate digital advertising. Most importantly, it shows how Basis can bring the shine back to the people who work in the advertising industry. The project involved a multi-day shoot for both video production and photography.
