The advertising industry has been abuzz with the promise of future-forward developments in recent years. From the potential of Web3 and blockchain to AI, AR/VR, and beyond, advertiser expectations have shifted from curiosity to a strong appetite for actionable advancement.
Advertisers now want to move past roadmaps and promises of tomorrow, as many digital learning challenges—such as addressability, measurement, streaming activation, and new opportunities for reach and incrementality—persist. Yet as teams strive for meaningful action, they need to acknowledge the gaps between promise and practicality, integrating solutions in a way that drives tangible results.
This webinar offers a grounded perspective on the trends set to shape 2025. Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team will share insights on the disconnect between expectations vs. reality on critical media concerns. They will also explore how advertisers can better address lingering challenges to maximize the potential of new innovations and create impact with their campaigns in 2025—and beyond.
We’ll explore the latest advancements in:
- Connected TV
- Commerce Media
- AI
- Search and Social Convergence
*Can’t join us live? Register and receive a recording of the webinar sent to you to view at a later time.
