PRSA DALLAS CELEBRATES 2016 PEGASUS AWARD WINNERS, CHAPTER AWARD WINNERS, 2017 PRSA OFFICER SLATE
DALLAS – December 15, 2016 — The Dallas chapter of Public Relations Society of America (PRSA) announced the winners of the 2016 Pegasus Awards. The chapter’s Pegasus Awards recognize the most outstanding public relations and strategic communications efforts by Dallas area public relations professionals. The chapter also recently awarded individual chapter awards and elected the new 2017 Dallas chapter officers.
Pegasus Awards
Pegasus Award winners were announced at a luncheon presentation during the annual PRSA Dallas Communications UnSummit, which drew nearly 200 public relations and communications professionals for a full day of speakers with leading industry experts.
Highest honors and Best of Show awards went to 7-Eleven with Ketchum in the Programs division for Wiener Wars: 7-Eleven Takes Big Bite Out of Rival’s News, and to DoubleTree by Hilton in the Projects division for DoubleTree by Hilton Launches “Nice Travels” Movement. The Best of Show awards recognize the two most outstanding entries in the Programs and Projects categories for their creativity and effectiveness in achieving goals and objectives.
Pegasus Awards were also given in six categories of the Programs division, represented by multi-faceted campaigns that used several strategies and tactics to reach an objective. The winners were:
Community Relations
Pegasus Award: Fluor
Award of Honor: TrizCom with Heroes for Children
Events and Observances
Pegasus Award: Fluor
Award of Honor: Denton County Transportation Authority
Award of Honor: Mary Kay
Award of Honor: Dallas Area Rapid Transit (DART)
Internal Communications
Pegasus Award: Dean Foods Company
Award of Honor: Allstate
Award of Honor: Aviall: A Boeing Company
Award of Honor: Children’s Health
Marketing Communications, Business-to-Business
Pegasus Award: Ketchum
Award of Honor: TrizCom Public Relations with Goodway Group
Marketing Communications, Consumer
Pegasus Award: 7-Eleven with Ketchum
Award of Honor: Denton County Transportation Authority (DCTA)
Risky Business
Pegasus Awards: 7-Eleven with Ketchum
Award of Honor: Dean Foods Company
Award of Honor: Solis Mammography with TrizCom Public Relations
Award of Honor: North Texas Tollway Authority (NTTA)
Winners were also announced in seven categories of the Projects division, which included entries representing a single tactic developed as part of a comprehensive campaign. The following awards were announced:
Media Relations, Associations, Government or Non-profit
Pegasus Award: Children’s Health
Award of Honor: Hill + Knowlton Strategies
Media Relations, Consumer
Pegasus Award: DoubleTree by Hilton
Award of Honor: 70kft
Award of Honor: Scottish Rite Hospital for Children
Social Media
Pegasus Award: DoubleTree by Hilton
Award of Honor: HomeTeam Pest Defense with QMobius
Award of Honor: Tetra Pak with Golin
Brochure
Pegasus Award: Baylor Scott & White Health with QMobius
Newsletter/Magazine
Pegasus Award: Chili’s
Award of Honor: Allstate
Video
Pegasus Award: Scottish Rite Hospital for Children
Award of Honor: Fluor
Award of Honor: Buckner International
Wildcard
Pegasus Award: Buckner International
Award of Honor: Aero Kinetics with Shorey Public Relations
Award of Honor: North Texas Tollway Authority with HNTB
Award of Honor: HMS
The Pegasus Award is named after the iconic red Pegasus in downtown Dallas. It serves as a symbol of public relations excellence in Dallas and North Texas. The Pegasus Awards luncheon sponsor was Ketchum. For more information about the awards and PRSA, visit PRSA Dallas.
Individual Recognition from the Chapter
The chapter also announced the winners of its 2016 Chapter awards, which recognizes members at all stages of their careers for public relations excellence and significant contributions to the chapter. PRSA Dallas announced the individual chapter awards as:
President’s Award for Outstanding Service to the Chapter
Kara Schectman, YPO
New Member of the Year
Chris Pilcic, State Farm
Member of the Year
Amanda Lam, Viverae
Norm Teich Award
Leah Ekmark Williams, APR, C. Pharr & Co.
2017 Slate of Officers
PRSA Dallas has also announced its 2017 slate of officers effective January 1, 2017:
President
Melissa Flynn, APR, Melissa Flynn Public Relations & Marketing
President-Elect
Donna Coletti, APR, Texas Instruments
Vice President
Brooke Traister, Children’s Health
Secretary
Christi Matthys, Lewis Public Relations
Assembly Delegates (2017-19)
Christy Baily-Byers, APR; Accrediting Bureau of Health Education Schools
Bernadette Davis, APR; IBM
Sandra Duhé, APR, Fellow PRSA, Southern Methodist University
Alternative Delegate
John Janney, APR, Muslim Legal Fund of America
About PRSA Dallas
PRSA Dallas is one of the nation’s largest and most active chapters of the Public Relations Society of America. Founded in 1950, three years after the national society founding, PRSA Dallas has grown to a membership of more than 300 dedicated professionals located in and around the Dallas area working on local, national and even international projects and campaigns.
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