The annual Pegasus Awards include campaign and tactic categories spanning media relations, events, marketing, crisis communications, and more
The PRSA Dallas Honors and Awards committee announced the finalists for the 2025 Pegasus Awards. Winners will be revealed on Friday, Nov. 14 at the annual event. This year’s Pegasus Awards, dubbed “Diamonds Over Dallas,” is presented by Tony Fay PR.
The Pegasus Awards are divided into three categories: Programs (campaigns), Projects (tactics), and Special Awards (individual and team awards). Judging for each submission was done by one of PRSA Dallas’ sister chapters in another part of the country.
PROGRAM FINALISTS:
Community Relations
- Building Community Through Fandom: FAN EXPO Dallas
The Vokol Group - McDonald’s of North Texas: Grimace Tour
Trozzolo / McDonald’s of North Texas - Comerica Bank Prom Dress Drive
Comerica Bank
Reputation/Brand Management presented by ABI
- DFW Forward
Dallas Fort Worth International Airport (DFW) - LegalShield’s Leadership Opportunity: Advancing Legal Accessibility for All
LegalShield and LDWW - Soulman’s Bar-B-Que: Celebrating 50 Years of Texas Tradition
The Vokol Group - Three Box for Compudopt: Leading the Digital Opportunity Movement
Three Box Strategic Communications - Launch of Prime Materia at Meow Wolf Grapevine
Meow Wolf Grapevine
Events
- PEPPA PIG Theme Park Dallas-Fort Worth
TrizCom Public Relations - Burnett School of Medicine at TCU 2025 Match Day
Burnett School of Medicine at TCU - Meow Wolf Grapevine Reimagines Adult-Verse with St. Vincent
Meow Wolf Grapevine - He Gets Us Presents Jon Batiste’s Love Riot Festival
Genuine Article for He Gets Us - 2024 Susan G. Komen for the Cure Race/Walk Season
Allyn
Internal Communications
- High Velocity M&A Communications Campaigns
Integrity
Crisis Communications
- Texans on Mission Response to the Kerrville Flood
Texans on Mission
Public Affairs
- Developing an Effective Informational Campaign for the City of Victoria
Venue Tax Election
Cooksey Communications - McDonald’s of North Texas Legislative Day On The Hill
Trozzolo / McDonald’s of North Texas - Walmart Drone Delivery – Public Affairs
ALLYN & WALMART
Public Service presented by Fetterman Dunn
- Three Box for Southwest Transplant Alliance: Honoring 50 Years of Hope, Healing & New Life
Three Box Strategic Communications
Most Effective Campaign Under $10,000 Budget
- Operation Christmas Joy
A. Larry Ross Communications - A Timely Pitch Drives Lifesaving Action
Genuine Article for The Magdalen House
PROJECT FINALISTS:
Media Relations
- Malibu Jack’s North Richland Hills
HCK2 Partners - Illuminating North Texas: Tianyu Lights Festival 2024
The Vokol Group - Lighting Up Texas: The Light Park Holiday PR Campaign
The Vokol Group - Eggs Up Grill Reaches 100th Location
Thunderly Marketing - Amplifying BRIX Holdings’ Acquisition by Legacy Brands International
Thunderly Marketing - LegalShield’s Consumer Stress Legal Index Leverages
Data to Build Reputation, Trust
LegalShield and LDWW - Driving Media Through an Immersive Test Track Experience
Genuine Article for Discount Tire - A John Legend Christmas at Lucas Oil Live
WinStar World Casino and Resort LDWW - The American Miracle – Our Nation Is No Accident
A. Larry Ross Communications - Flipping the Script: How the Media Helped Us Tell Our Social Media Story
City of McKinney, Texas, Communications & Marketing Department
Digital Communications
- Burnett School of Medicine at TCU Mission Impossible Video
Burnett School of Medicine at TCU - Allyn & The Loop Dallas Development Video
Allyn & The Loop Dallas
Most Effective Influencer Promotion
- Massageluxe Influencer Campaign
Thunderly Marketing - Purolator x Walmart – Driving Innovation and Igniting Influence
Genuine Article for MANN + HUMMEL, Purolator
SPECIAL AWARD FINALISTS:
Young PR Pro of the Year (five years or less of experience)
- Reeves Eddins, Tony Fay Public Relations
- Alesa Gerald, BDC Strategy Group
- Connor Gray, Meow Wolf Grapevine
PR Professional of the Year presented by JBP Consults
- Ken Luce, LDWW
Educator of the Year
- Kimberly H. Keller, University of North Texas
Best Solution Provider / Vendor
- 4media group
In-House Team of the Year presented by Trozzolo Communications
- Halff
- Buckner International
Agency of the Year
- Genuine Article
- Tony Fay Public Relations
For more information, visit https://prsadallas.org/Pegasus_Awards
To purchase tickets or sponsorships for the Pegasus Awards, visit https://prsadallas.starchapter.com/meetinginfo.php?id=259&ts=1759328267
Questions about the Pegasus Awards on Nov. 14 may be emailed to admin@prsadallas.org
