See’s Candies, the iconic American made confectionery brand with a century-long history of making the finest chocolates and candies, is unveiling its new advertising campaign, “Break Out The Good Stuff.” Developed in collaboration with the creative branding agency Poke The Bear, the campaign highlights See’s signature candies as the ultimate proof that you don’t need a special occasion to make an occasion special.
The “Break Out The Good Stuff” campaign aims to inspire consumers to make everyday moments extraordinary by indulging in See’s. Whether it’s a holiday celebration, a sincere thank-you or a critical first impression, the campaign reminds us that there are so many moments that need to be shared and savored – whenever.
“We jumped on the opportunity to work with See’s Candies and honor their incredible legacy. This has been one of America’s all-time great statement-maker brands and we couldn’t wait to embrace that,” said Bill Milkereit, Co-Founder/Writer at Poke The Bear. “The legendary white box and the handcrafted candy itself is the center of every beautifully simple story. But even further, the box makes the giver an instant hero. Helping them say a lot without saying a word.”
“These stories are slices of everyday truth,” said Todd Tucker, Co-Founder/Art Director at Poke The Bear. “Think about those moments in your life where you want to make an instant connection, impress, or just show you care. Those are the moments See’s shows up.”
“We’re excited to have a new campaign kicking off this holiday season with “Break Out The Good Stuff”. We loved it right away, because it’s true! See’s absolutely is the good stuff and this really illustrates the joy that See’s Candies brings to so many people,” said Leslie Horenstein, SVP and Chief Marketing Officer at See’s Candies. “This campaign brings a different approach and highlights the essence of the brand: premium quality, nostalgia and bringing people together over the simple pleasure of See’s Candies.”
Poke The Bear, a new creative branding agency, partnered closely with See’s Candies to create a multi-platform campaign that includes TV spots, out-of-home, digital and social activations that launched this winter.
Partners on the project include Native Content (Production), Sterling Content (Production), Charlie Uniform Tango (Editing), and Shindig (Music).
To be the hero at your next opportunity, visit www.sees.com or follow See’s Candies on social media @seescandies.
About See’s Candies
For over 100 years, See’s Candies has been dedicated to making candy Mary See’s way. American-made, famous for deliciousness, with the friendliest customer service—since 1921. Founded and headquartered in sunny California, See’s Candies has expanded from one candy shop to over 250 shops across America and a flourishing online store. For more information visit https://www.sees.com.
