PMG, with offices in Dallas-Ft.Worth, has been appointed as the creative and media agency for Hearst, one of the nation’s largest global, diversified information, services, and media companies. PMG will partner with Hearst to elevate its creative and media strategy through multi-platform advertising campaigns that will begin launching next month.
Following a competitive review, Hearst has selected PMG to lead brand creative and paid media efforts across its media channels. Leveraging PMG’s integrated expertise in creative, media, technology, and insights, the scope of brand marketing efforts includes the Houston Chronicle, San Francisco Chronicle, Good Housekeeping, Car and Driver, and Bring a Trailer, with more to follow.
“Hearst is a growing, diversified company with a rich, iconic history dating back to 1887,” said Jon Dupuis, president of PMG. “As its lead agency, we will combine Hearst’s keen understanding of people and their passions with the creative and data-driven insights from our Alli marketing intelligence platform to position Hearst as the go-to source for people looking to stay informed, engaged, and connected to their community while also maximizing success for its individual brands.”
The move is part of a multimillion-dollar, multi-platform investment in brand building across Hearst’s businesses including its media portfolio, benefiting the entire organization. United by a commitment to high-quality content and valuable services, Hearst’s diverse portfolio spans journalism to B2B operations.
“Hearst is committed to innovation and showcasing that innovation with aggressive marketing,” said Jordan Wertlieb, Hearst executive vice president and chief operating officer. “Advertisers look to Hearst to help build their businesses and today’s announcement further demonstrates our ongoing commitment and investment in our world-class brands. We’re happy to work with PMG, who understands how to blend creativity, technology, and media excellence to enhance our strong value proposition and drive growth. PMG’s ability to deliver connected storytelling stood out to us, and we look forward to a successful partnership.”
PMG’s first Hearst campaigns will begin rolling out next month, focusing initially on the Newspapers business unit. Kicking off with the Houston Chronicle and San Francisco Chronicle, multi-channel ad campaigns will highlight the vital role local newspapers play in making a difference in their communities. The ads will further convey that Hearst’s coverage is broader and more relevant than ever and how its innovative storytelling capabilities make that information come alive in more accessible ways.
Photo Credit: Adweek
