Hearst Newspapers launched a multi-market ad campaign that showcases the power of its journalism, beginning with two of Hearst’s leading news brands—the San Francisco Chronicle and Houston Chronicle.
Created in partnership with Dallas-based PMG, which was recently named Hearst’s creative and media AOR, the campaign, “There’s More with the Chronicle,” highlights the wide-ranging coverage and digital innovations that connect readers to the issues that shape their communities and to the wider world. PMG’s creative team transformed each publication’s video and photography into a striking collection of imagery to bring the campaign to life. Beyond the textures and settings of each city, they highlight the Chronicles’ modern storytelling with live trackers and interactive maps, offering an engaging, real-time view of each city.
“We wanted to capture the energy and unique relationship between two world-class cities and the people who call them home,” said Andrew Harper, executive creative director, PMG. “In San Francisco and Houston, there’s so much to be discovered to get the most out of your city.”
The campaign is part of a previously announced multimillion-dollar, multi-platform investment in brand building across Hearst’s businesses and is a key component of the company’s broader investment in its newspaper business, alongside its recent announcement to acquire the Austin American-Statesman. The campaign highlights Hearst Newspapers’ expanding digital offerings while honoring its print legacy, balancing traditional news topics with lifestyle content and the evolving needs of today’s readers. The message emphasizes the power of local journalism and the expanding digital experiences that provide deeper engagement than ever before.
“We are committed to high-quality journalism and growing readership in the digital era,” said Jeff Johnson, president, Hearst Newspapers. “This campaign highlights the vital role our news brands play in keeping readers informed and engaged. It aims to attract new readers and reconnect with former subscribers by showcasing our in-depth reporting, service-oriented coverage and innovative storytelling.”
Future campaigns will extend to additional markets in the coming months, including the Times Union of New York’s Capital Region, the San Antonio Express-News, and Hearst’s Connecticut news brands. Each market will tailor the “There’s More with…” message to the coverage areas that matter most to its readers, reinforcing Hearst’s deep-rooted connection to the communities it serves.
“There’s More with The Chronicle” begins rolling out this month, supported by a strategic media mix combining Hearst-owned assets with paid media that spans billboards, linear TV, streaming services, connected TV, radio, podcasts, and digital display ads.
