One silver lining of the global pandemic has been how individuals and companies have met the moment by looking at their local communities and finding ways to help and support one another. A desire to serve the North Texas community was the impetus behind PMG’s recent partnership with the United Way of Metropolitan Dallas, a partnership born in the midst of the coronavirus crisis. PMG, a global digital agency based in DFW, recently launched its first joint effort with the nonprofit — a digital extension of their ongoing Live United campaign — to drive greater awareness among North Texans about its building blocks of opportunity: Education, Income and Health.
The campaign leverages the sophisticated technology, digital tools and expertise PMG deploys globally in support of leading brands such as Beats by Dre, Old Navy and Sephora, to extend the United Way’s mission and reach. While many people in DFW know of United Way, recent research found that more than 50% don’t know what the United Way does. The digital campaign seeks to educate people about its programs, how they operate, and their importance to the community. While the primary goal is to create more opportunity and access among North Texans, the effort also seeks to remind the community about opportunities to donate.
