Plot Twist Sends Grocery Cart Across Texas for H-E-B Sustainability Spot

In order to showcase their efforts to promote sustainability by obtaining more products from local Texas sources, H-E-B and agency Plot Twist Creativity sent a grocery cart on a journey across the state. The spot features Texas producers like Jeri’s Oysters, Me and the Bees Lemonade, Wonderful Citrus, and Little Bear produce. It was shot by Austin-based director Jeff Bednarz with Camp Lucky and edited by Jayson Limmer at Dallas-based Recess Editorial, and features the classic song “Miles and Miles of Texas” covered by Austin artist Shakey Graves.