Plot Twist Creativity has done it again with a new round of spots for H-E-B starring the Houston Astros baseball players.
With a sight gag in every scenario, the commercials are fun, bright and full of comedy, heart-tugs, fan profiles and gorgeous product shots. Plus, there’s a new twist on one of last year’s spots, where a player reveals his H-E-B superfandom in a rather distinctive way.
Check them out.
Sometimes, just when you think you know how a story is going to turn out, something unexpected comes along that throws that story in a new, exciting, unforeseen direction. That’s when stories become legends. We call that moment a plot twist.
That’s the origin story of Plot Twist Creativity – an agency formed by industry veterans who came to an unexpected fork in the road and decided to forge their own path.
Plot Twist is dedicated to telling brand stories in new and unexpected ways, to finding key insights that intrigue and engage consumers and lead to thrilling outcomes. In short, we exist to make brands the heroes in the hearts and minds of people.
