Food Marketing Marketing

Pizza Hut Launches “Nothin’ Tops Texas” Campaign to Celebrate Texas Pride

Written by Pizza Hut

Texas-owned and Operated Restaurants Across the Lone Star State Spotlight Local Pride, Community Roots, and Authentic Hospitality

Pizza Hut is celebrating what makes Texas special with the launch of Nothin’ Tops Texas, a new Texas-first campaign that puts local pride, community connection, and Texas ownership front and center across restaurants statewide.

Built to reflect the bold spirit of the Lone Star State, Nothin’ Tops Texas highlights the role Texas-owned and operated Pizza Hut locations play in their communities, bringing neighbors together over great food and genuine hospitality. The campaign reinforces Pizza Hut’s deep roots in Texas and its long-standing commitment to serving guests the way Texans expect: with pride, warmth, and authenticity.

The Nothin’ Tops Texas campaign features Texas-inspired creative across marketing, menus, in-store content, door decals, social media, radio, merchandise and television spots. Each element was designed to celebrate shared values and reinforce the strong bond between Pizza Hut restaurants and the Texas communities they serve.

“Pizza Hut has been part of Texas communities for generations, and this campaign is about honoring that connection,” said Mike Patranella, longtime Pizza Hut franchise owner and operator. “As a Texas-owned and operated business for more than 43 years, I’ve seen firsthand how our restaurants become gathering places for families, teams, and neighborhoods. Nothin’ Tops Texas reflects who we are and how proud we are to serve the communities we call home.”

In addition to the statewide campaign, Pizza Hut franchisees are exploring future Texas-specific experiences and offerings designed to create even more meaningful connections with local guests, including exclusive pizza recipes and state-wide deals.

For more information about Pizza Hut, to explore current offerings, or to sign up for Hut Rewards, visit www.nothintopstexas.com, and follow Pizza Hut on Facebook, X, Instagram, TikTok, and YouTube.

About the author

Pizza Hut

About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), has more restaurant locations in the world than any other pizza company. Founded in 1958 in Wichita, Kan., Pizza Hut operates nearly 18,000 restaurants in more than 100 countries. With easy order options including the Pizza Hut mobile app, website, and Amazon and Google devices, Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has Hut Rewards®, the Pizza Hut loyalty program that offers points for every dollar spent on food any way you order.

Now more than ever, restaurants have an important role in helping to safely feed families. As the largest pizza brand in the world by store count, Pizza Hut is committed to doing its part. To help keep team members and customers safe, customers can get their favorite Pizza Hut pizza via three contactless offerings: curbside pickup, delivery, or carryout. After becoming the first national pizza brand to offer contactless curbside pickup, Pizza Hut launched The Hut Lane™, a dedicated digital order pick-up window available at more than 1,500 locations across the country.

Pizza Hut is the creator of The BOOK IT! Program, which is the nation’s longest running corporate supported literacy program. Building on that legacy, the program’s BOOK IT! in the Community Initiative is designed to enable access to books and education resources, empower teachers and inspire a lifelong love of reading. The program is rooted in the foundation set by the Pizza Hut BOOK IT! Program which impacts more than 14 million students each year.

Pizza Hut is the Official and Only Pizza Sponsor of the NFL and NCAA®.