Marketing Marketing CPG

PepsiCo’s “Doritos in Space” Named St. Jude Partner Campaign of the Year

Written by PepsiCo

Chris Bellinger, CCO PepsiCo Foods US, recently posted on LinkedIn: 

Doritos in Space is getting some well earned recognition! Partner Program of the year and 6x finalists in Anthem and Shorty Impact awards! If you hadn’t heard, we did a bucket list item for me…we sent a limited edition space-safe Doritos into actual outer space! 🚀🪐🧑‍🚀🔺 And to mark the occasion the Doritos team filmed the first EVER chip ad in space, and all for a good cause.

I’m honored to share that the Doritos in Space campaign has now been recognized as the St. Jude Children’s Research Hospital – ALSAC New Partner Campaign of the Year, and not only that but it’s been named a finalist in a number of awards shows!

2025 Shorty Impact Awards Finalists:
Campaign – Awareness Campaign – FINALIST
Cause – Youth & Family – FINALIST
Partnerships – Nonprofit Partnerships (St. Jude) –FINALIST
The deadline to cast votes will be October 21: https://lnkd.in/dMuKVhJT

Anthem Awards 2025 Finalists:
Awareness – Stunt or Guerilla Marketing –FINALIST
Product, Innovation & Service – Product –FINALIST
Product, Innovation & Service – Partnerships or Collaboration –FINALIST
The deadline to cast votes will be October 30: celebrate.anthemawards.com

Congrats again to the out-of-this-world team that pulled this all together! Hernán Tantardini Tina Mahal James Wade Denise Lefebvre Tyler Melville Paul Williams III, Marlowe Williams, Kimberly Scott Elanor Gross Christian H. Isaac Pagán Muñoz Brooks Hess Amanda Paluzi Corral James Clarke Erin Higgins Garrett Finnegan Carson Bursey Sarah Donohue Courtney Larson Amira Annahas Susan J Smith Jorge Maldonado @Brian garner Astrid Pérez Martín Chase Rodriguez Gregory Beninger Madi Getgood Stevie Miller Jp Winders Jason Burris Nicolas Vallejos Benjamin Garner Shane Cappelle Kate Hebel, MS, RD, Jenny Allenbaugh Jeanette Zimmer OMD USA Ketchum PepsiCo Frito-Lay

About the author

PepsiCo

About PepsiCo:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.