PepsiCo Foods US is bringing a DFW-made creative push to the global stage with the launch of its latest FIFA World Cup 26™ campaign for Quaker Oats.
The new spot positions Quaker as the Official Breakfast of FIFA World Cup 26™, built around a simple but powerful idea: before the world’s biggest matches are played, greatness starts at home—in everyday morning rituals. Kids fuel up on Quaker before heading out to play soccer, tying the brand to the routines that shape future athletes long before the stadium lights come on.
Produced with strong local DFW creative leadership across PepsiCo’s Foods US organization, the campaign will run across linear, digital, social, OLV, and streaming throughout the tournament window, anchoring Quaker in one of the most visible sports marketing moments in the world.
Beyond the spot, Quaker is also activating deeper FIFA partnerships, including sponsorship of the Player Escort Program—bringing young fans onto the pitch alongside their soccer heroes. In collaboration with Common Goal, the program will connect 1,400 youth across all 11 U.S. host cities, reinforcing the idea that the next generation is already part of the game.
Fans can also enter for a chance to win FIFA World Cup 26™ tickets through June 24, 2026, by registering at QuakerFWC26 or submitting UPCs from participating Quaker products for bonus entries.
At its core, the campaign leans into a universal insight: the biggest moments don’t start on the pitch—they start in the quiet, familiar routines that shape the day. Or as the team behind the work put it, even something as simple as the “clink” of a morning bowl can be the beginning of something much bigger.
sources: BrandInnovators
