Advertising Media New AOR

Nothing Bundt Cakes Turns to Moroch as AOR for Performance-Focused Media

Written by Moroch

Moroch, a leading full-service marketing and communications agency, has been tapped by the popular and fast-growing bakery chain Nothing Bundt Cakes as its national agency of record. Moroch will lead the way as steward of the brand with a focus on performance media and marketing. 

“We’re proud to play a leading role in connecting this exceptional brand with the people who matter most: its guests, while driving meaningful business results for Nothing Bundt Cakes,” said Katie Hall, Moroch Partner and Vice President Account Management. “A product rooted in creating joy is a natural fit for Moroch, and that shared commitment to delivering memorable experiences is what makes this partnership so powerful.”

Nothing Bundt Cakes has seen impressive growth over the past several years, with national presence exceeding 700 locations. The Company represents a significant addition to Moroch’s client roster of retail food centric accounts including McDonalds and Velvet Taco. 

The new partnership follows a period of strong growth and creative innovation at Moroch, highlighted by the agency’s recent recognition as Large Agency of the Year at the Alliance for Women in Media DFW Awards and a string of campaign successes for brands including SuperCuts, Planet Fitness, and Midas.

The Agency team for Moroch includes:
Katie Hall – Vice President Account Management
Mica Seman – Group Media Director
Hayley Jones – Associate Media Director

About Nothing Bundt Cakes

Founded in 1997, Dallas-based Nothing Bundt Cakes is the nation’s largest specialty cake company, with 700 franchised and corporate bakeries in 40-plus states and Canada and growing. Bakeries Bring the Joy™ by offering handcrafted Bundt Cakes for pick up or delivery in a variety of flavors and sizes, such as Bundtinis®, the brand’s cupcake-sized Bundt Cakes, personal-sized Bundtlets and 8- and 10-inch Bundt Cakes, plus decorations and gift options for life’s “just because” moments and special celebrations. Named in Yelp’s 2025 fastest growing brands and as Yelp’s 2023 No. 2 Most Loved Brand, Nothing Bundt Cakes has also earned industry recognition that includes Entrepreneur’s Franchise 500® ranking and Franchise Business Review’s Franchise Hall of Fame.

For more information about Nothing Bundt Cakes, visit https://www.nothingbundtcakes.com. To learn more about franchising opportunities, visit https://www.nothingbundtcakes.com/franchise-opportunities/

About the author

Moroch

Moroch is a full-service marketing and communications agency headquartered in Dallas, TX. With a diverse portfolio of clients across various industries, Moroch is dedicated to creating innovative and effective marketing strategies that drive results. The agency's services include advertising, media planning and buying, social media, and digital marketing. Moroch’s core belief—Local changes everything—has driven award-winning work for over four decades. This commitment to local excellence continues to drive the agency’s national recognition, including its recent AWM DFW ‘Large Agency of the Year’ honor https://moroch.com/