Nothing Bundt Cakes, a popular dessert franchise and America’s No. 1 Favorite Restaurant Brand, has officially appointed Champion PR as its public relations agency of record. The transition to Champion PR in 2025 marks a strategic shift from its previous agency, reflecting the brand’s evolving communications priorities.
As the agency of record, Champion PR will take the lead in managing Nothing Bundt Cakes’ public relations efforts, with a strong emphasis on performance-driven and media-focused campaigns. The agency will oversee media outreach, brand storytelling, and visibility initiatives designed to elevate the bakery’s signature Bundt cakes, seasonal promotions, and community engagement programs.
“Champion’s deep expertise and track record with leading restaurant brands made them the right choice for Nothing Bundt Cakes,” said Shaun Nichols, Vice President of Brand and Creative at Nothing Bundt Cakes. “We were drawn to their ability to balance creativity with measurable impact, and we’re confident they will help us expand our brand awareness on a national scale while strengthening our bond with the loyal guests who have been with us for years.”
“I have been a fan of Nothing Bundt Cakes forever and was so happy to finally start working with them to support their growth and visibility,” said Eric Spiritas, principal of Champion. “They’ve built a unique position in the marketplace by combining consistency, creativity and heart, and we’re proud to play a role in elevating that story. Our team will deliver comprehensive campaigns that broaden visibility and ensure the brand continues to capture attention in a highly competitive category.”
About Nothing Bundt Cakes
Founded in 1997, Nothing Bundt Cakes offers handcrafted Bundt cakes made with premium ingredients. With locations across the U.S., the brand is celebrated for its warm hospitality and delicious desserts that bring people together.
About Champion PR
Champion PR is a leading public relations and digital media agency specializing in restaurant and franchise brand development. With a reputation for strategic storytelling and impactful media engagement, Champion helps brands grow and connect meaningfully with their audiences.
