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Nametag Films Creates Viral Web Series For ‘I AM SECOND’ Campaign | Here’s How They Did It

Written by Nametag Films

Tiny Details. Huge Impact.

What could have been an ordinary talking head interview with power couple Mike Fisher and Carrie Underwood, was transformed into a personal and touching dialogue that engaged the viewer to a point of WOW! The shooting window was small and expectations were high. So to create a viral web series, Nametag‘s Jonah Ingram turned to something many overlooked. 

‍The Mike and Carrie conversation series took off like wildfire, going out to 1.3 billion viewers, earning 300 million media impressions and doubling the client’s website traffic. It was picked up by numerous major media outlets, with Entertainment Tonight calling it “remarkably candid” and “comforting to everybody.”

“God in the Details” is a video case study that breaks down Ingram’s meticulous approach to set design, camerawork, interview style, and the value of being a transparent director. 

Watch how he did it.

 

About the author

Nametag Films

Treating people with respect is timeless. Nametag Films excels in crafting exceptional advertising and entertainment content. A culture of respect is central to our ethos. After all, there's nothing more refreshing than collaborating with a team that's creatively and personally rejuvenated. Nametag Films proudly allocates a substantial portion of its production profits to combating child hunger worldwide. By choosing to work with Nametag, you not only receive exceptional content but also contribute to making the world a better place for those in need.