Moroch Partners, a Dallas-based full-service independent marketing and communications agency, announced the development and launch of a DMA assessment tool, designed to help businesses get strategic insight into their markets. This new strategic planning tool can help businesses make smart decisions on a local level and can help businesses on the path to recovery, following COVID-19.
The tool provides insight on media strategy, content strategy, and a recommendation on the overall marketing approach at each stage of the pandemic in order to maximize marketing effectiveness and strengthen brands. Each market is assigned a weighted score based on the following key data points. The lower the score, the more heavily the market has been impacted by the virus. A higher score indicates a market that is furthest along the path toward revival.
The key data points used in this tool are:
– Unemployment rate
– Political persuasion
– Political majority
– Covid-19 related death rate by state
– Rural vs. Urban
– Current lockdown status by state
– Restaurant opening status by state
– Infection rate by state
DMA Recommendation Examples
“We are so excited to bring this tool to our clients and the community. COVID-19 has impacted all businesses and industries, so we endeavored to create a tool that can aid companies as they start to reopen, as well as provide strategic insight and guidance on how to best market their services, during this time,” said Chief Executive Officer, Matt Powell.
For more information about this new tool, or for help in understanding the results from your market, please contact Kelly Correia at KCorreia@Moroch.com.ABOUT MOROCH PARTNERS
Moroch Partners is a leading full-service, independent marketing and communications agency based in Dallas, with presence in over 30 markets across North America. Built to ignite relationships with brands
and consumers at the local level and do it at a scale. And because of that, their talent, tools, and approach are shaped by looking at the business from the ground up. Moroch clients include McDonald’s Planet Fitness, Six Flags Entertainment Corporation, Altitude Trampoline Park, Disney, Sony, Universal, Make-A-Wish Foundation and Midas, among others. For further information on Moroch and its brands, please visit moroch.com.
ABOUT MOROCH HOLDINGS INC.
Formed in 2013, Moroch Holdings, Inc. is a privately held family of integrated marketing and communication companies based in Dallas, Texas with offices residing in every major market across the country. Providing strategic planning, advertising, media planning/buying, multicultural marketing, public relations, and digital and social media services for over 100 brands. Moroch Holdings proudly holds ownership interest in Moroch Partners, NEXTMedia, iNSPIRE!, Side Chops, and LimeGreen Moroch.
Moroch is an agency that sees the world through a different lens. For over 40 years, Moroch has worked with multi-unit marketers to help them get the most out of their markets. Through proprietary tools, deep data analysis and a boots on the ground mentality, Moroch uncovers the local insights that truly matter to its clients’ bottom line. Seeing the world from the ground up rather than the top-down gives Moroch’s multiunit and franchise clients a clear advantage. They call this UpThinking.
This philosophy has led to successful partnerships with both industry-leading brands like McDonald’s, Midas, Chuck E. Cheese and Planet Fitness plus promising young brands including Hounds Town and 7Brew.
