Award-Winning Creative Powers Expansion at McDonald’s For Moroch
Moroch, a leading full-service marketing and communications agency, is building on its legacy relationship with McDonald’s, adding over 300 locations in Atlanta and Georgia to its existing AOR representation in 15 other major market regions including Buffalo, where the agency’s “Bills Mafia” spot was named one of the top 50 campaigns of 2025.
“Moroch has proudly been representing McDonald’s and its owner/operator groups across the United States for over forty years,” said Matt Powell, CEO Moroch Partners. “It stands as a testament to our team and our approach of unifying local interests, cultural relevance and passion with McDonald’s national brand that we’ve earned the trust of key new markets in Atlanta and Columbus.”
Moroch will be responsible for both creative and media buying for the new accounts, supervised by Moroch’s Cristina Vilella, who oversees Moroch’s national McDonald’s efforts, and team leader on the winning pitch, Moroch’s Cole Dailey.
Other markets and ownership groups to which Moroch applies its “local changes everything” approach for McDonalds include: the California Nevada Marketing Assoc., Albuquerque – El Paso, the Illinois/Iowa Operators Assoc., North Texas Advertising Assoc., South Central Texas Syndicate, High Plains Assoc., Greater Houston Operators Assoc., Empire, Greater Wisconsin Operators Syndicate, Ohio Regional Operators Assoc., Three Rivers Assoc., New York Metro McDonald’s Owner/Operators Assoc., Shenandoah Richmond Tidewater and Greater Indiana.
