Every cent counts. Especially during the holidays. That’s why McDonald‘s enlisted DFW-based Moroch agency to create a campaign for California, to showcase that every time you buy a Happy Meal®, McDonald’s donates one cent to support RMHC programs and services, including Ronald McDonald House®, Ronald McDonald Family Room® and Ronald McDonald Care Mobile®. A donation helps RMHC families feel at home. Even when they can’t be.
Moroch teamed up with DFW production company, Republic, for the shoot and editorial of “Helping Hands.” The spot, told from the perspective of someone carrying their iconic Happy Meal through various locations, showcases all the ways that McDonald’s is working to serve their local communities.
“This was a challenging but incredibly fun project to work on, “ says Republic Productions EP Brian Hwang. “The concept had a strong visual style, so figuring out how to make that work with all the various location changes was the biggest hurdle. Fortunately, we found a unicorn location that gave us a lot of different looks, and with the help of our amazing art department, we were able to build 4 very different environments. When you watch the spot, you have no idea it was shot in a day. Lots of credit to our good friends at Moroch who were extremely collaborative in pre-production and trusted us to bring their concept to the screen.”
“I love cutting spots where they shoot for the edit, so when the transitions get to play a role in the storytelling, I look forward to watching the flow come to life.” says Shaddai Berron, Republic’s editor who cut the spot. “I’m grateful to our Production team who had the forethought to get us involved in making sure that everything would go smoothly. Especially with the tight turnaround we had, I was able to deliver a solid rough cut that only required a few tweaks. My favorite part of working with my clients is getting to witness their sigh of relief and watching all their worries disappear.”
