Creative Director Multi-cultural

Moroch Announces Two New Creative Directors: Vanterpool and Farmer

Written by Moroch

Adds to Multi-Cultural Initiatives

Moroch recently announced the promotion of two long-time, award-winning employees to Creative Director. Effective immediately, Candyce Vanterpool and Elijah Farmer will lead the agency’s creative services for 55 McDonald’s Co-ops across the country, as well as multicultural initiatives with partner agency, LimeGreen Moroch.

“We’re thrilled to promote both Candyce and Elijah to Creative Director,” said Kevin Sutton, Executive Creative Director at Moroch. “They consistently produce outstanding work and constantly exceed the expectations of our clients. When we had an opening to lead McDonald’s creative, they were the natural choice and have already hit the ground running.”

Elijah Farmer

Vanterpool and Farmer started at Moroch, an independent, integrated marketing agency based in Dallas, in 2011 and 2012 respectively, after both studied at the Creative Circus in Atlanta, GA. The creative connection between the two was immediate, working together on nationally-recognized accounts such as McDonald’s, Western Union, Nasher Sculpture Center, Make-A-Wish® North Texas and more.

In 2016, both served on the creative team that received Association of National Advertisers (ANA) Multicultural awards for two broadcast campaigns done on behalf of the McDonald’s brand. Additionally, they’ve received numerous American Advertising Awards (ADDYs) over their careers.

Candyce Vanterpool

For more information about the client work and creative services offered at Moroch, please visit www.moroch.com.

About Moroch
Moroch is an independent, integrated marketing agency based in Dallas, with presence in over 30 offices across North America. The agency’s national footprint puts it even closer to the consumer, providing the needed insights to create more meaningful brand experiences. Moroch clients include McDonald’s, Six Flags, Planet Fitness, Coca-Cola, Disney, Sony, Universal, Make-A-Wish® Foundation, Midas, Visionworks and Baylor Healthcare System, among others. For further information on Moroch and its capabilities, please visit moroch.com.

About the author

Moroch

Moroch is an agency that sees the world through a different lens. For over 40 years, Moroch has worked with multi-unit marketers to help them get the most out of their markets. Through proprietary tools, deep data analysis and a boots on the ground mentality, Moroch uncovers the local insights that truly matter to its clients’ bottom line. Seeing the world from the ground up rather than the top-down gives Moroch’s multiunit and franchise clients a clear advantage. They call this UpThinking.

This philosophy has led to successful partnerships with both industry-leading brands like McDonald’s, Midas, Chuck E. Cheese and Planet Fitness plus promising young brands including Hounds Town and 7Brew.