Mod Op a marketing communications agency with offices across the U.S. and an office in Latin America, has been selected as a finalist for the 2020 American Marketing Association (AMA) Dallas-Fort Worth Marketer of the Year Awards in the categories of energy marketing, business to business branding and business to business social media for its work with clients based out of the agency’s Dallas office.
“It is an honor to be recognized for the great results of our hard work and the breadth of our capabilities as an agency,” said Eric J. Bertrand, CEO, Mod Op. “Our team excels at developing innovative strategies to achieve success for our clients and we are appreciative of every opportunity to showcase and strengthen our expertise.”
Mod Op’s work launching ExxonMobil’s first-ever Power Play Awards to recognize women and the men who support them in the liquefied natural gas (LNG) industry secured the agency’s consideration for best overall strategy, design and implementation of a marketing program within the energy sector. The agency launched this global awards program in four months, including multiple promotional campaigns and creative materials to raise awareness for the awards, nomination developments and judge recruitment. The awards ceremony was hosted during an industry event in September 2019, during which Mod Op assisted with supplemental public relations and social media.
In the business to business branding award category, Mod Op’s work renaming PetroCloud to Twenty20 Solutions and updating the company’s overall brand strategy to reflect broader market appeal and clarity of services, scored for the agency. Mod Op’s work has helped the company determine and develop a new brand that not only represents where the company stands today, but will also carry it into the future and encompass any new growth. The re-branding included a new name, logo and website re-haul, as well as a conjunctive public relations and digital advertising program to generate awareness of the new brand that continued throughout the year.
In the category of business to business social media, Mod Op is a finalist based on the agency’s work with Stream Data Centers to streamline the company’s organic and paid social media efforts. Mod Op’s social media efforts for the client have resulted in a significant increase in impressions, engagements and follower counts on Stream’s Twitter and LinkedIn profiles, as well as improved the quality and value of these metrics by focusing on Stream’s key target companies and high-level executives within those companies.
The AMA is one of the largest and most trusted marketing associations working to educate, support and enhance the performance of its members and marketing professionals around the world. The Marketer of the Year Awards are designed to recognize excellence in marketing and innovation in various categories. Award winners will be announced during the 2020 AMA DFW Marketer of the Year Virtual Event on Sept. 23, 2020. More information on the finalists and event can be found here.
The tangible results from these three clients showcase Mod Op’s range of services. To learn how Mod Op can help you, visit https://www.modop.com/.
About Mod Op
Mod Op is a full-service marketing communications agency focused on using the right methods to help our clients capitalize on their opportunities. Mod Op services for both B2C and B2B markets include brand strategy, advertising, digital marketing and public relations. In addition, through the agency’s technology group, Mod Op offers web and app UX/UI, development and maintenance. With offices in New York, Dallas, Kansas City, Los Angeles, Miami, Portland and Panama City, Panama, Mod Op pairs data and innovation with expertise to best serve clients across the U.S. and Latin America. For additional information, please visit Mod Op’s website.
