September 22, 2021
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Mod Op

Mod Op is a full-service agency providing brand strategy, advertising, creative development and design, digital marketing, public relations, research, SEO, social media marketing, video production and web development to clients in both the B2C and B2B markets. With offices in New York, Dallas, Los Angeles, Miami, Portland and Panama City, Panama, Mod Op pairs data and innovation with expertise to best serve clients across the U.S. and Latin America.


Advertising  / Digital Agency
Mod Op Receives 2021 Content Marketing Institute Award for Best Overall Design in Digital
Mod Op Posted On August 25, 2021


Agency Awarded for its Successful Relaunch of Belvedere Vodka’s Website

 

Mod Op, a marketing communications agency with offices across the U.S. and an office in Latin America, has been named the winner for Content Marketing Institute’s (CMI) 2021 Content Marketing Awards in Best Overall Design in Digital category for its comprehensive redesign of Belvedere Vodka’s website.

“We feel privileged to have received such an esteemed award,” said Eric J. Bertrand, CEO, Mod Op. “It notably highlights our agency’s expertise and our team’s dedication to constant success for our clients.”

Mod Op worked to both restructure the site architecture and update the look and feel to align with Belvedere’s new brand positioning “Made With Nature.” The agency’s core focus was to capture traffic, captivate users, convey the brand story and convert users into customers. The site was built using a custom, react-based, front-end interface, which optimized load times, dramatically improving the performance alongside the user experience.

The result of Mod Op’s efforts has been a significant increase in average time spent on the site and number of sessions per user.

“We couldn’t be more pleased with the results,” said Billy Paretti, CMO, Belvedere Vodka. “Bringing the site up to date to not only tell the simple yet extraordinary Belvedere story in the most interactive way possible, but also reflect contemporary web expectations, was a major goal for us in 2020. This award is a great indication we met that goal.”

The CMI is the leading global content marketing organization working to educate and train enterprise brands how to attract and retain customers through compelling, multichannel storytelling. The Content Marketing Awards are designed to recognize and award the best content marketing projects, agencies and marketers in the industry. Award winners were announced on July 28, 2021.

The exceptional results obtained through the strategy implementation on this client underlines Mod Op’s range of services. To learn more about this project and how Mod Op can help you, visit https://bit.ly/3mo53w6.


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Advertising
Mod Op Receives Distinguished Texas Instruments 2020 Supplier Excellence Award
Mod Op Posted On April 8, 2021


Mod Op, a marketing communications agency with offices across the U.S. and an office in Latin America, is proud to announce that it has been selected to receive the Texas Instruments (TI) 2020 Supplier Excellence Award for a fifth year overall. Only 26 winners were honored and recognized this year from a list of more than 12,000 suppliers.

“The recognition of this award is a direct result of our team’s long-standing relationship with TI,” said Eric J. Bertrand, CEO, Mod Op. “This partnership has grown exponentially since we first started working with the company over a decade ago, and we look forward to new opportunities and more success in the future.”

This annual award recognizes TI suppliers who exemplify the highest levels of excellence and emphasize continuous improvement efforts to set higher goals and achieve greater customer results. Recipients are an elite group of suppliers chosen for their exemplary performance in the areas of cost, environmental and social responsibility, technology, responsiveness, assurance of supply and quality.

“Mod Op receiving this award for a fifth year over the length of our partnership with the agency shows the exemplary value the team brings to the work we do,” said Nancy Kelly, VP of digital marketing, TI. “The agency consistently creates detail-oriented, creative and innovative strategies and results for us, continually proving themselves as an overall great supplier.”

Mod Op provides media management and social media services to TI, including analytics and optimization, content and program implementation, media planning, program development and strategic planning. The Mod Op team previously received this award in 2012, 2016, 2017 and 2018.

For more information on Mod Op, visit: https://www.modop.com/.

About Mod Op 

Mod Op is a full-service marketing communications agency focused on using the right methods to help our clients capitalize on their opportunities. Mod Op services for both B2C and B2B markets include brand strategy, advertising, digital marketing and public relations. In addition, through the agency’s technology group, Mod Op offers web and app UX/UI, development and maintenance. With offices in New York, Dallas, Kansas City, Los Angeles, Miami, Portland, Minneapolis and Panama City, Panama, Mod Op pairs data and innovation with expertise to best serve clients across the U.S. and Latin America. For additional information, please visit Mod Op’s website. 


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Advertising
Mod Op Expands Offerings with Acquisition of Minneapolis-Based Microgigantic
Mod Op Posted On January 27, 2021


Acquisition Marks Third in Two Years, Contributing to Mod Op’s Continued Growth

Mod Op, a marketing communications agency with offices in Dallas, across the U.S. and Latin America, has acquired Minneapolis-based studio, Microgigantic. This acquisition is the third in two years for the agency and expands Mod Op’s presence in the upper Midwest.

“This acquisition is another strategic step toward expanding our services and offerings to provide top-level capabilities for our clients,” said Eric J. Bertrand, CEO, Mod Op. “With the acquisition of MCC and Sage, and now Microgigantic, we hope to keep this momentum going as we continue to grow our agency and expertise.”

With more than nine years working with clients on branded experiences, digital signage, environmental video installations and corporate video, Microgigantic’s capabilities provide Mod Op with the opportunity to expand the agency’s offerings to current and future clients.

“Fifteen years ago, when I partnered with Mod Op CCO Limore Shur on some amazing Target ‘Art for All’ projects, I knew one day we’d find a way to work together again,” said Mark Bennett, former CEO and founder, Microgigantic. “What the Mod Op team has built is incredible, and I’m very excited to become part of this talented group and to be able to offer a full suite of services to our new and existing clients.”

Microgigantic will become Mod Op’s new Minneapolis presence. As part of the transition, former Microgigantic CEO and founder, Mark Bennett, will join the Mod Op Client Services department as an executive vice president.

Based in Miami, and with offices in Dallas, Kansas City, Los Angeles, Portland, New York and Panama City, Panama, Mod Op delivers creative and strategic solutions for well-known brands like Texas Instruments, John Deere, Microsoft, Marriott, ExxonMobil, Hudson Pacific Properties, Visit Florida, Baha Mar, LVMH, Warner Brothers, ViacomCBS, NBC Universal, Nike and many others.

About Mod Op
Mod Op is a full-service marketing communications agency focused on using the right methods to help our clients capitalize on their opportunities. Mod Op services for both B2C and B2B markets include brand strategy, advertising, digital marketing and public relations. In addition, through the agency’s technology group, Mod Op offers web and app UX/UI, development and maintenance. With offices in New York, Dallas, Kansas City, Los Angeles, Miami, Portland, Minneapolis and Panama City, Panama, Mod Op pairs data and innovation with expertise to best serve clients across the U.S. and Latin America. For additional information, please visit Mod Op’s website.

 


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Marketing
Mod Op Receives Two 2020 AMA DFW Marketer of the Year Awards
Mod Op Posted On September 30, 2020


Mod Op, a marketing communications agency with offices across the U.S. and an office in Latin America, has been named the winner for the 2020 American Marketing Association (AMA) Dallas-Fort Worth Marketer of the Year Awards in the categories of energy marketing and business to business social media for its work with clients based out of the agency’s Dallas office.

“We are honored to receive these prestigious awards for the great results of two innovative marketing campaigns,” said Eric J. Bertrand, CEO, Mod Op. “It is a true testament to our agency’s breadth of capabilities, and our team’s commitment to creative excellence and success for our clients.”

Mod Op’s work launching ExxonMobil’s first-ever Power Play Awards to recognize women and the men who support them in the liquefied natural gas (LNG) industry won the agency best overall strategy, design and implementation of a marketing program within the energy sector. The agency launched this global awards program in four months, including multiple promotional campaigns and creative materials to raise awareness for the awards, nomination developments and judge recruitment. The awards ceremony was hosted during an industry event in September 2019, during which Mod Op assisted with supplemental public relations and social media.

In the category of business to business social media, Mod Op won for the agency’s work with Stream Data Centers, where Mod Op streamlined the company’s organic and paid social media efforts. The agency’s social media efforts for the client have resulted in a significant increase in impressions, engagements and follower counts on Stream’s Twitter and LinkedIn profiles. It also worked to produce quality leads by focusing on key decision makers within Stream’s key target prospects.

The AMA is one of the largest and most trusted marketing associations working to educate, support and enhance the performance of its members and marketing professionals around the world. The Marketer of the Year Awards are designed to recognize excellence in marketing and innovation in various categories. Award winners were announced during the 2020 AMA DFW Marketer of the Year Virtual Event on Sept. 23, 2020.

The tangible results from these clients showcase Mod Op’s range of services. To learn how Mod Op can help you, visit https://www.modop.com/.

About Mod Op
Mod Op is a full-service marketing communications agency focused on using the right methods to help our clients capitalize on their opportunities. Mod Op services for both B2C and B2B markets include brand strategy, advertising, digital marketing and public relations. In addition, through the agency’s technology group, Mod Op offers web and app UX/UI, development and maintenance. With offices in New York, Dallas, Kansas City, Los Angeles, Miami, Portland and Panama City, Panama, Mod Op pairs data and innovation with expertise to best serve clients across the U.S. and Latin America. For additional information, please visit Mod Op’s website.


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Advertising
Mod Op Honored as Finalist for the 2020 AMA DFW Marketer of the Year Awards | B2B and Energy Categories
Mod Op Posted On September 9, 2020


Mod Op a marketing communications agency with offices across the U.S. and an office in Latin America, has been selected as a finalist for the 2020 American Marketing Association (AMA) Dallas-Fort Worth Marketer of the Year Awards in the categories of energy marketing, business to business branding and business to business social media for its work with clients based out of the agency’s Dallas office.

“It is an honor to be recognized for the great results of our hard work and the breadth of our capabilities as an agency,” said Eric J. Bertrand, CEO, Mod Op. “Our team excels at developing innovative strategies to achieve success for our clients and we are appreciative of every opportunity to showcase and strengthen our expertise.”

Mod Op’s work launching ExxonMobil’s first-ever Power Play Awards to recognize women and the men who support them in the liquefied natural gas (LNG) industry secured the agency’s consideration for best overall strategy, design and implementation of a marketing program within the energy sector. The agency launched this global awards program in four months, including multiple promotional campaigns and creative materials to raise awareness for the awards, nomination developments and judge recruitment. The awards ceremony was hosted during an industry event in September 2019, during which Mod Op assisted with supplemental public relations and social media.

In the business to business branding award category, Mod Op’s work renaming PetroCloud to Twenty20 Solutions and updating the company’s overall brand strategy to reflect broader market appeal and clarity of services, scored for the agency. Mod Op’s work has helped the company determine and develop a new brand that not only represents where the company stands today, but will also carry it into the future and encompass any new growth. The re-branding included a new name, logo and website re-haul, as well as a conjunctive public relations and digital advertising program to generate awareness of the new brand that continued throughout the year.

In the category of business to business social media, Mod Op is a finalist based on the agency’s work with Stream Data Centers to streamline the company’s organic and paid social media efforts. Mod Op’s social media efforts for the client have resulted in a significant increase in impressions, engagements and follower counts on Stream’s Twitter and LinkedIn profiles, as well as improved the quality and value of these metrics by focusing on Stream’s key target companies and high-level executives within those companies.

The AMA is one of the largest and most trusted marketing associations working to educate, support and enhance the performance of its members and marketing professionals around the world. The Marketer of the Year Awards are designed to recognize excellence in marketing and innovation in various categories. Award winners will be announced during the 2020 AMA DFW Marketer of the Year Virtual Event on Sept. 23, 2020. More information on the finalists and event can be found here.

The tangible results from these three clients showcase Mod Op’s range of services. To learn how Mod Op can help you, visit https://www.modop.com/.

About Mod Op
Mod Op is a full-service marketing communications agency focused on using the right methods to help our clients capitalize on their opportunities. Mod Op services for both B2C and B2B markets include brand strategy, advertising, digital marketing and public relations. In addition, through the agency’s technology group, Mod Op offers web and app UX/UI, development and maintenance. With offices in New York, Dallas, Kansas City, Los Angeles, Miami, Portland and Panama City, Panama, Mod Op pairs data and innovation with expertise to best serve clients across the U.S. and Latin America. For additional information, please visit Mod Op’s website.

 


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Advertising
Mod Op Continues Growth with Acquisition of Kansas City-Based Sage Communications | Expands Roster into Midwest Market
Mod Op Posted On July 9, 2020


Mod Op, a marketing communications agency with offices across the U.S. and an office in Latin America, has acquired Kansas City-based integrated marketing communications firm Sage Communications. This acquisition expands the agency’s geographical presence in the Midwest while also adding a new Fortune 100 client.

“Mod Op is continuing to add strategic acquisitions that expand our reach and add new and exciting clients – John Deere in the case of Sage,” said Eric J. Bertrand, CEO, Mod Op. “After our acquisition of MCC last year, which expanded our capabilities to a full-service offering, we continue to look for opportunities where we can bring that experience and success to other great clients.”

With more than 18 years providing strategic communications counsel and services to a wide variety of leading agricultural, animal health and B2B clients, Sage’s offerings will continue to expand Mod Op’s portfolio. Additionally, with its centralized location, Mod Op’s new Kansas City presence better positions the agency to provide comprehensive services to more companies across the U.S.

“This new relationship provides tremendous benefits for both Sage’s clients and the Mod Op team,” said Leigh Ann Cleaver, former president, Sage. “From enhanced service offerings for current and future clients, to tremendous growth opportunities for employees, we are excited about our future as part of the Mod Op team.”

Mod Op Kansas City will operate out of Sage’s current Crossroads office location at 1525 Locust Street in Kansas City, Missouri. As part of the transition, former Sage president Leigh Ann Cleaver will join the Mod Op management team.

Based in Miami, and with offices in Dallas, Los Angeles, Portland, New York and Panama City, Panama, Mod Op delivers creative and strategic solutions for well-known brands like Texas Instruments, Microsoft, Marriott, ExxonMobil, Hudson Pacific Properties, Visit Florida, Baha Mar, LVMH, Warner Brothers, ViacomCBS, NBC Universal, Nike and many others.

During the process, Mod Op was advised by Reid and Riege, P.C., while Sage was advised by Vincent Law. Additionally, Generational Equity served as the investment bank for this acquisition.

For more information about Mod Op, visit: www.modop.com

About Mod Op
Mod Op is a full-service agency focused on using the right methods to help our clients capitalize on their opportunities. Mod Op services for both B2C and B2B markets include brand strategy, advertising, digital marketing and public relations. In addition, through the agency’s technology group, Mod Op offers web and app UX/UI, development and maintenance. With offices in New York, Dallas, Los Angeles, Miami, Portland and Panama City, Panama, Mod Op pairs data and innovation with expertise to best serve clients across the U.S. and Latin America. For additional information, please visit Mod Op’s website.


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Advertising
Adapting Without Industry Events | ModOp Suggests New Ways to Make Connections
Mod Op Posted On July 6, 2020


By  Jim Terry

Industry events have been cancelled for the foreseeable future, leaving a big gap in many companies’ marketing plans. Historically, many of our clients have relied on tradeshows as a primary way to connect to customers, prospects and partners, and they’re having to look for new ways to make those connections. As strange as it may sound, this could be a good thing for companies that may have become too reliant on industry events and tradeshows at the expense of a broader marketing mix. It forces those companies to evaluate how to accomplish their marketing objectives with different tools.

The way each brand approaches this industry change should be driven by what they’re trying to accomplish as a business. Having said that, here are some things to think about:

  • Take a hard look at your company’s website and the experience it offers to visitors. It’s most likely your most important marketing tool, and now is a great time to invest in it. In the absence of face-to-face meetings and events, your site has become even more important as customers and prospects look to educate themselves on options available to them. If your site doesn’t deliver the right information and experience, your chances of success diminish. Pay attention to user journeys and conversion – your site can be as effective at converting sales as you are, if you design it to be.
  • Research search trends and volume. Your customers and partners are searching for what they care about – like raising their hands in a seminar. Make sure your site is relevant to those interests.
  • Increase your attention to and investment in social properties. More customers are spending more time on social media, and this represents an opportunity for brands. Invest in meaningful content that creates better engagement with the market. Resist the urge to make every post directly promotional. The best engagement comes from offering something of value to those visiting your properties.
  • We’ve all been on a thousand video conference calls while working from home. I’ve found them remarkably reliable and useful in staying connected with our clients and coworkers. Some of our clients have expanded their use of these tools beyond one-to-one and one-to-few meetings to use them for both content creation and networking events. From hosting and recording industry discussions that can be used as content to coordinating virtual happy hours and networking events with customers and prospects, brands are finding new ways to connect using new tools.
  • Participation in and sponsorship of industry webinars is a great investment of time and resources, given the right topic and audience. As customers look for ways to stay educated and connected to the industry, publishers and brands are leveraging webinars to fill the void. We’re seeing more participation and engagement in webinars that, again, provide useful, informative content that’s important to viewers.
  • During this time, digital marketing has become much more accessible to more companies. In a recent blog article (hyperlink,) my colleague, Pam Watkins, shared the news that the current environment has dropped digital advertising costs by up to 35%. This means brands can get much more exposure at lower media costs. If your brand has underutilized digital media, now is the right time. There are more ways to effectively reach audiences with digital programs than ever before, and the prices are right.

In many ways, the current situation levels the playing field for brands. Big budgets lead to big exposure at tradeshows – big booths, big staff, big sponsorships. Competition for attention is fierce and is typically dominated by the biggest industry players. In lieu of that, all brands are looking for smarter ways to best reach their audiences. Video conferencing technologies are affordable and effective in direct communications with customers and prospects. Without access to outside sources and high production resources, the market’s expectations for video content is much lower as brands try to cobble together production. It’s rapidly becoming less about how big your budget is and more about how well you can connect to the market with compelling content, creating a reality not dominated by dollars but one that places a priority the right content. In many ways, it is back to the basics of understanding what’s important to your market, developing content, not as a commercial for your company, but that focuses on providing value to customers and prospects and then finding the most effective programs to get that content in front of the right audiences.

It’s entirely possible, and maybe even probable, that large, in-person industry events will be impacted for years to come, not only because of the current pandemic, but as companies adjust to a challenging economic environment. It’s imperative that we all adapt to reach our objectives.

We can help. If you’d like to learn more or just talk about your options, please reach out to me at


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Advertising
MCC, a Mod Op Subsidiary, Wins Distinguished Texas Instruments Supplier Excellence Award for Third Consecutive Year
Mod Op Posted On June 14, 2019


MCC, a Dallas-based, integrated marketing communications firm, is proud to announce that it has been selected to receive the 2018 Texas Instruments (TI) Supplier Excellence Award for a record-setting third consecutive year and fourth time overall. Only 11 winners were honored and recognized this year from a list of more than 11,000 suppliers.

“We’re very appreciative of the relationship we’ve built with TI and especially the trust they place in MCC and our work,” said Pam Watkins, senior vice president of business and media strategy, MCC. “This partnership has brought many opportunities for growth over the last 10 years, and we look forward to more success in 2019 and beyond.”

This annual award highlights and recognizes companies whose products, service and support meet and exceed TI’s high standards for excellence. Recipients are an elite group of suppliers chosen for their exemplary performance in the areas of cost, environmental and social responsibility, technology, responsiveness, assurance of supply and quality.

“Receiving this award three times in a row is unprecedented,” said Nancy Kelly, VP of digital marketing, TI. “That achievement in itself shows how much we value MCC and its ability to be creative, nimble, detail-oriented and an overall great supplier.”

MCC provides media management services to TI, including analytics and optimization, content and program implementation, media planning, program development and strategic planning. MCC will continue providing these services in 2019 as a wholly owned subsidiary of Mod Op, a digital marketing agency.

For more information on MCC and the recent Mod Op acquisition, visit: https://www.mccom.com/.

About MCC
Dallas-based MCC, a wholly owned subsidiary of Mod Op, a digital marketing agency, provides marketing, advertising, public relations, internet marketing, social media marketing, video production and research for companies ranging from growing start-ups to global industry leaders. The agency’s mantra, “living the unexpected,” has not only helped clients exceed their marketing goals, but has also consistently made MCC one of the top advertising, public relations and social media agencies in Dallas for more than 30 years. For additional information, please visit MCC’s website, blog or social media properties on Facebook, Twitter, LinkedIn, Instagram and YouTube.


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Advertising
Mod Op Becomes Full-Service Agency with Acquisition of Dallas-Based MCC
Mod Op Posted On June 3, 2019


Acquisition Enables Mod Op to Expand Service Offerings and Grow Into the B2B Market

Mod Op, a digital marketing agency with offices across the U.S. and Panama, has acquired Dallas-based integrated marketing communications firm MCC, to expand its offerings to better support client needs in both the B2C and B2B markets.

Based in Miami, and with offices in Los Angeles, New York, Portland and Panama City, Panama, Mod Op delivers creative and strategic solutions for well-known brands like Avid Technology, Baha Mar, Fender, Hudson Pacific Properties, Marriott, Microsoft, Nike, Visit Florida and Warner Brothers.

“Mod Op is constantly looking for new opportunities and potential future acquisitions to continue to provide the best services and skilled professionals to support our clients’ needs,” said Eric J. Bertrand, CEO, Mod Op. “With MCC’s expertise added to Mod Op’s, we are ideally suited to help our clients evaluate and transform their digital ecosystems to provide value where it’s most needed.”

As an integrated agency, MCC’s experienced team delivers complementary services to further expand Mod Op’s portfolio of offerings for clients including digital media, media relations, social media strategy and marketing, and more. With its centralized location, Mod Op’s new Dallas office perfectly positions the agency to provide comprehensive services to companies across the U.S.

“This acquisition provides tremendous benefits for both MCC’s clients and our team,” said Mike Crawford, former president, MCC. “From enhanced service offerings for current and future clients, to tremendous growth opportunities for employees, we are excited about our future as Mod Op.”

Mod Op Dallas will operate out of MCC’s current office location at 12377 Merit Dr., Ste. 800, Dallas, TX, 75251. The addition of MCC’s personnel and client base brings Mod Op’s new employee count to more than 130, and expands the agency’s portfolio to include clients like ITC Global, Lone Star Analysis, SpotSee, Stream, Texas Instruments and more. As part of the transition, former MCC president Crawford will join the Mod Op board of directors.

During the process, Mod Op was advised by Reid and Riege, P.C., while MCC was advised by Moody Law Group, PLLC. Additionally, Benchmark International served as the investment bank for this acquisition.

For more information about the new and improved Mod Op, visit: www.modop.com.

About Mod Op
Mod Op is a full-service agency providing brand strategy, advertising, creative development and design, digital marketing, public relations, research, SEO, social media marketing, video production and web development to clients in both the B2C and B2B markets. With offices in New York, Dallas, Los Angeles, Miami, Portland and Panama City, Panama, Mod Op pairs data and innovation with expertise to best serve clients across the U.S. and Latin America. For additional information, please visit Mod Op’s website


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