Agency Awarded for its Successful Relaunch of Belvedere Vodka’s Website
Mod Op, a marketing communications agency with offices across the U.S. and an office in Latin America, has been named the winner for Content Marketing Institute’s (CMI) 2021 Content Marketing Awards in Best Overall Design in Digital category for its comprehensive redesign of Belvedere Vodka’s website.
“We feel privileged to have received such an esteemed award,” said Eric J. Bertrand, CEO, Mod Op. “It notably highlights our agency’s expertise and our team’s dedication to constant success for our clients.”
Mod Op worked to both restructure the site architecture and update the look and feel to align with Belvedere’s new brand positioning “Made With Nature.” The agency’s core focus was to capture traffic, captivate users, convey the brand story and convert users into customers. The site was built using a custom, react-based, front-end interface, which optimized load times, dramatically improving the performance alongside the user experience.
The result of Mod Op’s efforts has been a significant increase in average time spent on the site and number of sessions per user.
“We couldn’t be more pleased with the results,” said Billy Paretti, CMO, Belvedere Vodka. “Bringing the site up to date to not only tell the simple yet extraordinary Belvedere story in the most interactive way possible, but also reflect contemporary web expectations, was a major goal for us in 2020. This award is a great indication we met that goal.”
The CMI is the leading global content marketing organization working to educate and train enterprise brands how to attract and retain customers through compelling, multichannel storytelling. The Content Marketing Awards are designed to recognize and award the best content marketing projects, agencies and marketers in the industry. Award winners were announced on July 28, 2021.
The exceptional results obtained through the strategy implementation on this client underlines Mod Op’s range of services. To learn more about this project and how Mod Op can help you, visit https://bit.ly/3mo53w6.