Acquisition Marks Third in Two Years, Contributing to Mod Op’s Continued Growth
Mod Op, a marketing communications agency with offices in Dallas, across the U.S. and Latin America, has acquired Minneapolis-based studio, Microgigantic. This acquisition is the third in two years for the agency and expands Mod Op’s presence in the upper Midwest.
“This acquisition is another strategic step toward expanding our services and offerings to provide top-level capabilities for our clients,” said Eric J. Bertrand, CEO, Mod Op. “With the acquisition of MCC and Sage, and now Microgigantic, we hope to keep this momentum going as we continue to grow our agency and expertise.”
With more than nine years working with clients on branded experiences, digital signage, environmental video installations and corporate video, Microgigantic’s capabilities provide Mod Op with the opportunity to expand the agency’s offerings to current and future clients.
“Fifteen years ago, when I partnered with Mod Op CCO Limore Shur on some amazing Target ‘Art for All’ projects, I knew one day we’d find a way to work together again,” said Mark Bennett, former CEO and founder, Microgigantic. “What the Mod Op team has built is incredible, and I’m very excited to become part of this talented group and to be able to offer a full suite of services to our new and existing clients.”
Microgigantic will become Mod Op’s new Minneapolis presence. As part of the transition, former Microgigantic CEO and founder, Mark Bennett, will join the Mod Op Client Services department as an executive vice president.
Based in Miami, and with offices in Dallas, Kansas City, Los Angeles, Portland, New York and Panama City, Panama, Mod Op delivers creative and strategic solutions for well-known brands like Texas Instruments, John Deere, Microsoft, Marriott, ExxonMobil, Hudson Pacific Properties, Visit Florida, Baha Mar, LVMH, Warner Brothers, ViacomCBS, NBC Universal, Nike and many others.
About Mod Op
Mod Op is a full-service marketing communications agency focused on using the right methods to help our clients capitalize on their opportunities. Mod Op services for both B2C and B2B markets include brand strategy, advertising, digital marketing and public relations. In addition, through the agency’s technology group, Mod Op offers web and app UX/UI, development and maintenance. With offices in New York, Dallas, Kansas City, Los Angeles, Miami, Portland, Minneapolis and Panama City, Panama, Mod Op pairs data and innovation with expertise to best serve clients across the U.S. and Latin America. For additional information, please visit Mod Op’s website.