Medium Giant, an integrated creative marketing agency based in Dallas and Tulsa, has released a new podcast, Giant Stories, which engages people and brands with meaningful stories to share.
Each podcast episode will feature a conversation with an influential, relevant storyteller who has used the power of story to transform their brands, their companies, and their careers.
The first four episodes feature podcast guests, including:
- Kim Elenez: President and CEO, Make-A-Wish North Texas
- Justin Adu: digital and content strategy executive and host of “A Dose of Black Joy & Caffeine” podcast
- Katrice Hardy: Executive Editor, The Dallas Morning News
- Joan Cetera: Vice President of Enterprise Communications, Global Government and Corporate Affairs, Caterpillar, Inc.
“We view each conversation with our guests as a chance to share experiences and perspectives on stories they’ve helped create,” says Medium Giant president John Kiker, who also serves as the host of the podcast. “We believe storytelling is a beacon in the static white noise — and while the tools we have at our disposal to create and share stories have never been more varied, the fundamentals of great storytelling remain as transcendent as ever.”
Listeners can expect engaging conversations about the elements that make for attention-grabbing, relevant brand stories; powerful ways to break through the noise; the impact of a diverse, people-first approach and how it can bring underrepresented stories to life; why authenticity is fundamental for a brand’s staying power; and so much more.
“Despite the headwinds our industry faces, clients and brands will always covet companies that remain steadfast — with a steady eye on culture, an understanding of the business dynamics at hand, and a commitment to the fundamentals of what makes a great story,” adds Kiker.
Giant Stories is now available for streaming at Spotify, Apple Podcasts, Pandora, iHeartRadio, Amazon Music, and YouTube. For more information, visit mediumgiant.co/giant-stories/
Episode 1: The Magic of Turning Wishes Into Stories – with Kim Elenez
In this episode, Kim sits down with John Kiker, president of Medium Giant, to share:
- Why authenticity is fundamental to a brand story that has staying power
- Her “bite, snack, meal” approach to storytelling
- How micro moments and unthinkable realities can create extraordinary stories
- Her perspective for breaking through the clutter and noise
- Powerful takeaways from wishes granted
Episode 2: Elevating the Stories of Black Creators — with Justin Adu
In this episode, Justin sits down with John Kiker, president of Medium Giant, to share:
- The impact of a people-first approach and how it can bring underrepresented stories to life
- Why having diverse voices across every storytelling platform is important
- The elements that make for an attention-grabbing, authentic brand story
- Why outside-the-box thinking and taking risks is worth it
- How agency collaboration — in and out of the office — is a game changer
