Mary Kay Inc. hosted its official grand opening in Denmark, welcoming 750 guests as the company launched its products and opportunity into the country. With this strategic move, Mary Kay products will now be available in all Scandinavian and Nordic markets through a partnership with Lesley Cosmetics, the brand’s authorized distributor in Scandinavia.
Denmark, with its strong focus on gender equality and women’s rights as one of the most egalitarian societies in the world, aligns well with Mary Kay’s mission to enrich the lives of women and their families.
“The expansion into Denmark not only represents an amazing growth strategy in Europe but also reaffirms our commitment to providing women with unparalleled opportunities for empowerment and entrepreneurship,” said Tara Eustace, Mary Kay Europe President. “We are excited to partner with Lesley Cosmetics to introduce Danish women to our high-quality products and the unique Mary Kay business opportunity. Together, we look forward to building a strong community of independent beauty consultants in Denmark and supporting them in achieving their goals.”
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