In a move set to redefine higher education marketing across North Texas, WALO, the independent Dallas-based creative agency known for blending sharp strategy with cultural intelligence, has officially been named agency of record for Dallas College.
WALO is tasked with leading strategic enrollment marketing and campaign efforts for the massive college system, which serves over 120,000 students across seven campuses.
A Strategic Match for a Diverse Student Body
Dallas College, one of the largest community college systems in Texas, has long been an engine for economic mobility in the region. To continue its growth, the institution recognized the need for a marketing partner that truly understands the shifting demographics of North Texas and today’s evolving America. Enter WALO, an agency renowned for its culture-first approach and ability to connect brands with diverse audiences authentically.
“Dallas College isn’t just an institution; it’s a launchpad for the community,” said Lalo Durán, Co-Founder and Managing Partner at WALO. “We are thrilled to partner with a team that shares our passion for impact. Our goal is to create deeply resonant, culturally relevant campaigns that reflect the true vibrancy of Dallas and inspire the next generation of students to take charge of their futures.”
Driving Enrollment Through Culture-First Creative
WALO will lead enrollment marketing efforts designed to challenge the traditional higher education playbook with work that feels culturally alive, emotionally honest, and deeply connected to the people Dallas College exists to serve.
The agency’s work will span strategy, storytelling, and community engagement, with campaigns built to inspire action, spark belonging, and reflect the cultural fabric of modern North Texas.
The multi-year nature of the partnership allows WALO and Dallas College to move beyond quick-fix marketing, focusing instead on building a sustainable, long-term brand narrative that positions the college as a top choice for higher education and workforce training in Texas.
About Dallas College
Dallas College, formerly the Dallas County Community College District, consists of seven campuses: Brookhaven, Cedar Valley, Eastfield, El Centro, Mountain View, North Lake, and Richland. Dedicated to ensuring that Dallas County is vibrant, growing, and economically viable, Dallas College offers affordable, high-quality education to more than 120,000 credit and continuing education students annually.
