The Lucchese x Dallas Cowboys collection includes “Starstruck” and “Five Point” designs. [Photo: Gustav Schmiege III]
Lucchese Bootmaker, the iconic Texas boot brand headquartered in the Dallas Design District with a factory in El Paso, has inked a five-year deal to be the official boot brand of the Dallas Cowboys. Lucchese has introduced a brand-new line of Cowboy-branded boots in its collection that features boots for men, women and young girls…the latter is a first in the brand’s 140-year history.
These aren’t the first Lucchese boots to join the team, though—the legendary brand has been crafting boots for the Dallas Cowboys cheerleaders since 2011.
“The bond between Lucchese and the Dallas Cowboys, as two Texas-based institutions, is strengthened by our mutual appreciation of each other’s rich history and dedication to excellence,” said Lucchese President Doug Kindy. “This partnership isn’t the start of something new; it’s the continuation and strengthening of a shared legacy.”
“Lucchese prides itself on championing our craft, which has made us the clear and prime choice for America’s Team,” Kindy added. “We both pursue excellence daily, and the cultural stature we share will be compounded in our storied relationship.”(1)
Charlotte Jones, the Cowboys’ EVP and chief brand officer, noted that Lucchese shares the team’s “core values of tradition and culture,” and described the expanded partnership as “a destined alignment of two beloved Texas-bred American institutions.”(1)
Doug Hogue, Lucchese’s VP of product, shared his team’s excitement about the collection. “Our team is buzzing over this collection because it captures the spirit and notoriety of the Dallas Cowboys with the fashion and unmatched craftsmanship of Lucchese,” Hogue said.(1)
“To also have the opportunity to debut our first children’s boot with such a cherished brand partner is monumental,” he added. “As a brand with many celebrated generations, it’s humbling to create something that younger generations of Cowboys fans can pass down to their own children.”(1)
The Lucchese x Dallas Cowboys collection will retail for between $545 and $995 for adult styles and is available for pre-sale online, with select Lucchese locations displaying the collection at the end of August. The $275 Little Gina children’s boot is set to ship in October.
