By Julie Ondrusek
As intoxicating as “feeding the world” might sound to restaurant owners and managers, when it comes to operations, restaurant marketing, and simple expectations, that mindset can actually be a crippling trap. 2021 was a historically challenging year for the restaurant sector. Unprecedented labor shortages. Ongoing pandemic challenges. A supply chain mystery Sherlock Holmes couldn’t crack. Whether it was QSR, coffee houses, cafes, or casual dining, no business sector in America was hit harder last year than restaurants. That positions 2022 as a critical comeback year. The question is, what’s the big idea for succeeding with many of the same hurdles standing in the way? Ironically, the answer is thinking smaller.
