Stanley Steemer International, a leading provider of residential and commercial cleaning services, has launched a nationwide campaign featuring radio, TV and video, emphasizing the critical role of air duct cleaning in maintaining a healthy home environment. The campaign breaks across national media platforms the week of March 17.
As part of this initiative, the company collaborated with its long-time agency partner, The LOOMIS Agency, to create a compelling campaign that reimagines The Police’s iconic hit Every Breath You Take. This creative approach highlights the unseen pollutants that can accumulate in household air ducts, reinforcing the importance of breathing clean air at home.
One of the biggest challenges with indoor air quality is that the problem is often invisible to homeowners. Every Breath They Take campaign brings that issue to light in a compelling and memorable way, according to LOOMIS executive creative director, Tina Tackett.
“Reimagining Every Breath You Take, helped us show how dust, allergens, and microbes circulate through the air we breathe—often unnoticed,” Tackett said. “Our goal was to create a spot that not only resonates emotionally but also empowers homeowners to take action for a cleaner, healthier home.”
By leveraging such a recognizable song, LOOMIS crafted a powerful message that resonates with families across the country. The campaign’s music was produced in partnership with Luminous Sound Studios, ensuring a fresh and impactful rendition of the classic hit.
The campaign underscores Stanley Steemer’s commitment to helping homeowners create healthier living spaces through professional air duct cleaning services designed to eliminate dust, allergens, and airborne contaminants.
“Partnering with LOOMIS and Sting to reinvent Every Breath You Take has been incredible,” said Wes Bates, chairman of Stanley Steemer International. “This campaign powerfully reinforces our commitment to cleaner, healthier homes, and we’re thrilled to share it nationwide.”
The campaign is running nationally through the end of the year across multiple platforms, including streaming services, broadcast, and cable, among other channels to engage health-conscious homeowners looking for smarter solutions to create a cleaner, healthier living environment.
About Stanley Steemer
Founded in 1947, Stanley Steemer International is a trusted leader in the cleaning industry, offering a range of services including carpet, tile, hardwood, and air duct cleaning. With a notable yellow van and a commitment to improving home health, Stanley Steemer utilizes state-of-the-art equipment and trained technicians to deliver exceptional results.
