The Oklahoma City Thunder approached Lemieux Company with an interesting challenge. Create a commercial for a basketball team without ever showing the basketball team.
The brief wanted a concept that embodied the pure love and enthusiasm this organization has for its team and community. We needed to feel the energy that seeped from the court, into the stands, and elevated the moments that the Thunder, their fans, and their city experience together.
Our response? “Fuel The Noise.”
“I’m very proud of the team we put together. As with any job, ‘Fuel The Noise’ posed a unique challenge for us to operate within tight timing windows to execute something great for our friends at the OKC Thunder. Pairing our shared vision with an elite team of filmmakers proved to render a fantastic product that the Thunder, their fans, and Lemieux Company are all very proud of. From the Director, Matthew Rojas, DP, Drew Saracco, and every member in between, this is some of our best work this year, and it’s only up from here.” – Wilson Lemieux, Executive Producer, Lemieux Company
