Marketing • Marketing CPG

Lay’s is Paying 1MM for Yet Another Lay’s Flavor Idea

2 weeks ago
by Frito-Lay
19 Views

Catching up with Chris Bellinger…on LinkedIn he recently posted this fun Lay’s spot for Frito-Lay’s million dollar contest. Read more. 

Please stop pitching your Lay’s flavor ideas to Kevin Hart…just go to https://lnkd.in/grJyRk2i if you want to win $1,000,000

(seriously we are giving away $1MM for the best flavor idea)

love this from the team and there is a story about how this came together but I’ll save that for after the contest.

PepsiCo Frito-Lay Hernán Tantardini Denise Truelove Tina Mahal Michelle McAlister Andrea Quintanilla Evan Lester Dan Cohen Jayme Mizzoni Ashley Capps Kimberly Scott Sarah White, MBA Molly Alesi Nicole Wyand Isaac Pagán Muñoz Matthew S. James Clarke Ruchie Bednarczyk Cilla S. Jordan Gilliam Jenny Allenbaugh Jeanette Zimmer Gabrielle Miller Nur Kara HARTBEAT Rashi Talati Joshua Smith @jose Mendoza Janina Lundy Amanda Paluzi Corral Drew Ingram Marie Tsang Marisa Price Teeter Mandy Meadows Ryan Matiyow Jessica Nealo

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About the author

Frito-Lay

In 1932, C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. After learning the manufacturer was eager to sell his business, he bought the recipe and started making Fritos corn chips in his mother’s kitchen. He sold them from his Model T Ford.

That same year, Herman W. Lay started a snack food delivery company in Nashville. He too bought out the manufacturer to form H.W. Lay & Company, which became one of the largest snack food companies in the Southeast.

In 1961, the two companies merged and Frito-Lay, Inc. was born. Four years later in 1965, Frito-Lay, Inc. merged with Pepsi-Cola to form PepsiCo. Snack lovers everywhere rejoiced.

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