Power duo that previously teamed aims to work across categories turning brands into role models
REVEL8, the global brand consultancy founded as Strategy Farm in 2016 that just enjoyed a public makeover, has added a creative powerhouse to its A-Team of talent in the form of Co-Chief Creative Officer Julia Melle.
The name change was based on a revelation that Melle had along with Co-Chief Creative Officer Aaron Thornton and the Dallas-based agency’s leadership team to better reflect what the agency does and why it does it.
Stephanie Ouyoumjian, CEO of the agency and longtime director of strategy at leading agencies including DDB and Publicis, said having the ability to influence consumers is REVEL8’s superpower. “With Julia on the all-star team, the sky’s the limit,” said Ouyoumijian, who added that the agency will only work with brands that are setting the course for better ways to live, treat each other, and ourselves.
On the company’s new, visually arresting site that Melle was instrumental in creating, visitors quickly learn all about the leaders’ revelation only to use their superpowers for good. That means not only turning brands into role models, but also role modeling what true leadership looks like. Rewarding and caring for talent in authentic and human ways is non-negotiable.
The mantras and mandates the leaders are espousing are resonating with top-tier talent like Melle. The award-winning creative leader hails from Leo Burnett, Publicis, and most recently, The Richards Group where she was Creative Group Head and sat on the Creative Leadership Council.
“I’ve seen Julia in action and know she’ll be a great leadership partner,” said Thornton. “Her integrated thinking and fearless creativity are just what our clients need. With Julia as my partner leading a team of world-class talent, we have exactly what we need to win new business and change the game for our current clients.”
Their first creative confab was rebranding their agency. “We wanted a fresh and provocative visual language that represents what it feels like to have a revelation,” explained Thornton. “The reverberation of the lines reflects the impact of a revelation and its ability to spread far and wide.”
Added Ouyoumjian: “Melle brings a winning new-business record, inspiring leadership, and a history of winning top awards. She is also known for her diversified creative background that allows her to solve modern integrated business challenges. She’s a true client partner.”
Melle is ready. “Brands that aren’t empathetic will be left behind by exhausted consumers craving to be understood,” she said. “I am excited to transform deeper influential strategies into powerful, empathic ideas. Ideas that turn brands into role models. When consumers connect with your values, they won’t just want to buy you, they’ll want to be you. And that’s how you become the most influential brand in your category. Aaron and I aspire to attract brands looking for powerful ideas that influence lives for the better.”
