Johnson & Sekin, a leading creative advertising agency known for its bold storytelling and purpose-driven campaigns, is proud to announce it has been named Agency of Record by Shipley Do-Nuts, a beloved and rapidly expanding brand in the quick-service restaurant industry.
As an 89-year-old brand with a cult following, Shipley Do-Nuts boasts 17 consecutive quarters of positive same-store sales growth and remains one of the nation’s oldest and fastest-growing donut brands. Shipley Do-Nuts continues to expand both in Texas and new markets nationwide, with Johnson & Sekin poised to play a key role in refreshing and shaping its creative direction, messaging, and overall communications strategy.
“As we continue to grow and expand Shipley Do-Nuts across new markets, it’s critical to have a strategic partner who understands both our brand heritage and our future vision,” said Laurie Curtis, Senior VP of Marketing at Shipley Do-Nuts. “That’s why we’re incredibly excited to partner with Johnson & Sekin. Their creative vision and deep understanding of our brand make them the ideal partner to help us share the Shipley story in a fresh and meaningful way.”
Founded in 2008 by distinguished creatives Kent Johnson and Chris Sekin, Johnson & Sekin adds Shipley Do-Nuts to an impressive portfolio of brands including Caliber Collision, Local Hive Honey, Fuzzy’s Taco Shop, and more. Headquartered in Dallas, the agency is well positioned to leverage their Texas roots and deep understanding of the Shipley brand’s commitment to quality and hospitality as they continue to bring a taste of Texas nationwide.
“We couldn’t be more excited to introduce (and re-introduce) this iconic Texan brand to donut and kolache lovers everywhere,” said Andria Kushan and Shannon Phillips, Creative Directors at Johnson & Sekin. “The opportunity is delicious!”
With a commitment to purpose-driven branding as a full-service creative advertising agency, Johnson & Sekin is eager and honored to support Shipley Do-Nuts in reinforcing its brand identity, engaging new audiences, and deepening connections with loyal customers by making life delicious- one donut at a time.
The partnership is set to kick off with a series of brand initiatives and partnerships aimed at amplifying Shipley Do-Nuts’ presence across digital, social, and traditional media channels. Johnson & Sekin’s fresh creative approach will honor the brand’s legacy while driving awareness and excitement for its future.
