Advertising

Johnson & Sekin Creates Fun Spots for Farm Bureau | No Substitute for the Human Connection

Written by Johnson and Sekin

The multi-channel campaign for Farm Bureau from creative agency Johnson and Sekin, drives the point home that there’s no substitute for a real human connection when it comes to personalized service.

Directed by Seyi Peter-Thomas through Station Film, Chat Bot Runaround, Random Quote, and Business Hours re-enact those frustrating calls and digital interactions we’ve all experienced where a bot furnishes one-size-fits-all answers for very personal or specific insurance and financial planning questions.

The campaign assures consumers they can depend on a Farm Bureau agent or advisor for the knowledge and experience that will make their financial planning and insurance solutions simple…while avoiding the frustration of dealing with a bot.

original content

About the author

Johnson and Sekin

Johnson & Sekin is a purpose-driven branding and advertising agency focused on helping brands articulate and amplify their purpose, both internally and externally. Led by distinguished creatives, Kent Johnson and Chris Sekin, the agency channels a passion for people, purpose, and unexpected ideas to fulfill its mission of growing good. Founded in 2008, Johnson & Sekin has become a trusted name in the advertising industry, earning countless awards for their work driving impact across a variety of industries including consumer packaged goods, restaurants, automotive, arts & entertainment, higher education, and nonprofits. For more information on Johnson & Sekin, visit johnsonandsekin.com.