Boxing superstar and marketing genius announces robust partnership with popular burgers, brats and brews concept
As Jake Paul prepares for the Fight of the Century against the legendary Mike Tyson at Arlington’s AT&T Stadium on Friday, Nov. 15, he’s landing another heavyweight punch — this time in the kitchen.
Today, the Paul Team announced a groundbreaking partnership with Dog Haus, the award-winning national restaurant & sports bar brand. This multifaceted partnership spans across the Dog Haus ecosystem, including marketing leadership, in-store experience, culinary innovation, franchise ownership and the overall strategic vision of the brand.
As part of the partnership, Jake Paul and Nakisa Bardarian will join the Dog Haus Board of Directors. In addition to helping drive the brand’s global reach and in-store fan experience, Paul will become a 25-unit franchisee, beginning with four restaurants in Texas – across Dallas, Houston and San Antonio – then expanding to Florida and Jake’s home of Puerto Rico.
In the lead-up to Paul vs. Tyson, Jake’s expanding influence within Dog Haus will be on full display. Dog Haus will surprise and delight guests with special experiences and offers, roll out innovative menu collaborations, set-up meetings with Jake in person (at select locations) and celebrate his triumphs at “Fight Night Haus Parties” at every Dog Haus location across the nation.
“I’m all in,” said Paul during his recent trip to Dog Haus’s Arlington store. “I’ve been a fan of Dog Haus for years and I’m fired up to push the limits and help take this amazing brand to a whole new level. I’m jumping in their corner and excited to introduce their food and experience to everyone across the country!”
Dog Haus is an award-winning sports bar known for its chef-driven hot dogs, sausages, burgers, fried chicken and plant-based offerings, along with a creative full bar program that has earned a devoted following nationwide. The national brand continues to garner critical acclaim for its signature all-beef dogs, hand-crafted brats, 100% Black Angus beef burgers and hand-battered wings — all of which are made with hormone- and antibiotic-free meat and served on grilled Hawaiian rolls.
“When a once-in-a-generation talent reaches out and says he wants to work with you, you take notice!” said Michael Montagano, CEO of Dog Haus. “Our relationship with Jake really has very little to do with his celebrity. It’s about his dynamic personality, relentless drive and the fact that he has revolutionized the way we communicate, all of which align perfectly with our brand’s ethos. So this is just the beginning. We’re excited to partner with Jake and Nakisa, proven game-changers and promotional geniuses, in taking Dog Haus to an unprecedented level.”
The partnership between Jake Paul and Dog Haus marks a pivotal moment not only for the brand, but also for the broader restaurant industry.
About Dog Haus
Dog Haus, an award-winning, craft-casual concept known for its burgers, brats and brews, has garnered a devoted following nationwide since its inception in 2010. Founded by longtime friends Hagop Giragossian, Quasim Riaz and André Vener, the first Dog Haus opened in Pasadena, Calif. and has since expanded to 50+ locations.. Diners love the brand’s signature all-beef dogs and hand-crafted sausages made with no added nitrates and its 100% Black Angus beef burgers — all made with hormone- and antibiotic-free meat and served on grilled King’s Hawaiian rolls. With a mission to sustainably feed everyone who walks through its doors, Dog Haus also offers a diverse lineup of plant-based burgers, sausage and chicken creations. A favorite among foodies and critics alike, the brand has received numerous accolades – including Nation’s Restaurant News’ prestigious MenuMasters Award, Fast Casual’s Top 25 Movers and Shakers and Franchise Times’ Zor Award as a “Top Brand to Buy” – and continues to give back through its national charity partnership with No Kid Hungry, donating proceeds from its monthly limited-time offerings to help feed millions of kids nationwide. In 2020, Dog Haus launched a slate of sub-brands: Bad-Ass Breakfast Burritos, Bad Mutha Clucka; Big Belly Burgers, JAILBIRD and vegetarian-focused Plant B. Dog Haus’ newly launched iOS and Android app, Haus Rewards, encompasses both Dog Haus and Bad-Ass Breakfast Burritos, featuring a digital ordering experience and a revamped loyalty program. For up-to-date location and brand information, visit the about page at doghaus.com or follow Dog Haus on Facebook, Instagram, TikTok and X (formerly Twitter).
