Chris Bellinger, CCO at PepsiCo Foods US, posted this today on LinkedIn: And earlier today he teased this.
“Finally some fashion that tackles the age old problem…what do you do with your Cheetos covered fingers while wearing pants? The answer? Cheetos Pants: THE APEX OF FASHION, FUNCTION AND FLAVOR!
“Well….there was an obvious answer. Watch below. We reached out to world renowned designers Zang Toi of House of Toi, Max Siegelman and Karoline Spenning of Siegelman Stable, and Kenneth Cole and Emily Cole of Kenneth Cole to get their take on our newest drop.
“Check out www.cheetospants.com to snag your own pair while you can and enjoy this hilarious piece of content dedicated to the very real Cheetos pants that were made.
“After all, it’s a Cheetos thing. If the pants are sold out we’ve built an innovative plug in to help you find your own Cheetos PMS colored pants at other retailers.
“Huge thanks to everyone that made this cheesy idea possible and I shall wear my Cheetos pants with pride.
Hernán Tantardini Hana Golden Jeff Pfeifer Parker Finlinson Tina Mahal Jenni Welsh Flavia Simoes Andrew J. Wong Edmond Penn Vasily KasSab Leighsa King Matthieu Aquino Sarah Donohue Lindsey Smith Jenny Allenbaugh Jeanette Zimmer Elizabeth (Elly) Hayn James Clarke Carson Bursey Chris Beresford-Hill Nancy Reyes Dani Richa Ghassan Kassabji @Jad El Rabahi Ali Rez Dennis Silveira Andre Queiroz Alison Michelle Cordeiro Anahita Ghotbi Ravandi Sanil Chandran @Benjamin DeSouza @Shoaib Ahmed Grenald A. Lex Singer Czar Dizon James Young Jill Ong Rebeca Golden Johnny Corpuz Carly Duris John Doris Severin Sauliere @Adele Solomon Sarah DiLeo @kelly cooks @Noah Fowler @Noah Smith @Jason Kim @Cathy Ellis @Mary Wright @Dominic Zunino @Aaron Flickinger
