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Industry Veterans James Rayburn and Deedle LaCour Launch Alpha Victor Studios, a Modern Production and Post Boutique

Senior Editors James Rayburn and Deedle LaCour announced today the official launch of Alpha Victor Studios, a modern creative production and postproduction boutique. Built on a 30-year legacy of crafting high-impact visual storytelling, Alpha Victor was created to offer a more intentional, holistic approach to the rapidly evolving media landscape.

The new Dallas-based studio provides turnkey solutions, offering a deep bench of trusted talent across live-action production, editorial, finishing, color, motion graphics, and audio.

“Let’s face it. The industry doesn’t need just another post house. Brands and agencies need precision. They need a true partner with a proven track record of handling the entire lifecycle of a project, free from creative silos and old school overhead. With Alpha Victor, we have built a streamlined team that reflects how we have always loved to work: hands-on, independent, and completely invested in the idea,” said Deedle LaCour, Senior Editor and Co-Founder.

To guide this seamless, integrated process, the founders are joined by a powerhouse leadership team: Executive Producer Jennifer Brannon and Head of Sales Alyson Griffith. Together, the team champions a collaborative culture where ideas move freely and experienced artists work directly alongside clients to make the creative stronger and the turnarounds tighter.

From Left:  Head of Sales Alyson Griffith, Senior Editors and Co-Founders James Rayburn and Deedle LaCour, Executive Producer Jennifer Brannon

“The industry has become incredibly transactional, where clients only get the line items they pay for on a bid. That’ll never be how we look at a project,” said James Rayburn, Senior Editor and Co-Founder. “We obviously respect scopes and guardrails, but our 30-year track record proves that the priority is the work. If a project needs a faster push or a fresh set of eyes, done. Our seasoned team is jumping in to help across production. We don’t have artists sitting on the sidelines who clients still pay for.  When a job is in our house, the Alpha team, no matter how lean or how robust, is completely invested in getting it over the finish line.”

The company’s Dallas headquarters was intentionally designed to keep projects moving seamlessly under one roof. Knowing that the best work happens when teams are comfortable, Alpha Victor prioritized the client experience right alongside the tech. The studio offers easy parking, a highly collaborative atmosphere, and a fully stocked bar, ensuring that everyone works hard but always takes the time to celebrate the wins.

About the author

Alpha Victor Studios

Pioneers of turnkey production-through-post, Alpha Victor is the evolution of our team’s holistic approach to meet the needs of brands in the new Wild West media landscape. Where decades of talent, experience and trust, meet technology and smarter production thinking. From the ALPHA idea to the final cut, be the VICTOR of your stories.

Our Dallas studio features rooms for editorial, finishing, color, motion graphics, and audio, designed to keep projects moving seamlessly.

Add in great parking, a welcoming atmosphere, and yes… a fully stocked bar, and you’ve got a studio that works as hard as you do while still enjoying the process.