Imaginuity has named Monte Masters Executive Director of Operations, a new role in which he will support all aspects of operations and delivery for the award-winning integrated Dallas agency that is reimagining marketing for the connected age.
“Monte is another great Imaginuity hire with serious agency experience who brings tremendous value to our growing staff, and ultimately to the clients they serve,” said Taylor Calise, CEO of Imaginuity. “We’ve been aggressive in recruiting top talent that will produce the innovative work our clients expect at our downtown Dallas offices. Having an executive like Monte in place will not only help us deliver the results our clients expect, but also continue attracting the caliber of talent we seek.”
Masters comes to Imaginuity after seven years with Bottle Rocket, where he most recently served as Executive Vice President of Solutions and Delivery, creating value by assimilating strategies, competencies, processes, and structures to optimize the agency’s operations and services. Prior to Bottle Rocket, Masters spent nearly 12 years with Blockdot, ultimately serving as Director of Integration. He began his career as a web developer with Vectrix in Dallas and Leapfrog Technologies in Abilene.
Imaginuity was acquired by Calise Partners and experienced record growth in 2019. The agency appeared at number 16 on the prestigious Dallas 100™ ranking of the top 100 fastest-growing local entrepreneurial companies, and was ranked as the second largest Advertising and Marketing Firm in Dallas by the Dallas Business Journal. The integrated marketing agency that drives more efficient conversion throughout the customer journey using its proprietary AdScience® customer data platform also appears on the current Inc. 5000 after realizing three-year revenue growth of 189 percent.
About Imaginuity®
Imaginuity is the integrated agency that is reimagining marketing for the connected age. The agency’s proprietary AdScience® customer data platform collects, manages, analyzes and activates data to drive more efficient conversions throughout the customer journey. Headquartered in Dallas, Imaginuity provides integrated marketing services, including brand experience, advertising, traditional and digital media buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services. More information is available at www.imaginuity.com.
