Imaginuity® has named Corbett Guest president. The award-winning Dallas marketing agency, formerly Calise Partners, acquired Imaginuity in 2019, where Guest was one of the principals. The move made the combined Imaginuity one of the largest independent marketing services providers in the Southwest. In his role since as Chief Strategy and Innovation Officer, Guest has guided the organization along with CEO Taylor Calise through explosive growth, successfully weathering 2020 and leveraging the synergies of its combined disciplines. The agency has experienced a 25% growth in headcount in 2021, and is expecting an additional 30% growth next year.
“Corbett has been critical to the evolution of our agency, proving his leadership and vision, and we’re thrilled to name him president as we eye sustained growth,” said Taylor Calise, Chief Executive Officer of Imaginuity. “He has helped establish our marketing and technology leadership in web development, user experience, and marketing transformation, allowing us to manage the customer journey at every stage of the buying process both offline and online to deliver transformative results for our clients.”
In his new role, Guest will assume responsibility for overseeing Imaginuity’s professional services disciplines and setting the tone for the agency’s performance-based culture. Imaginuity’s web development, technology and brand experience service offerings integrate with data-driven marketing and media platforms allowing clients to more effectively compete for customers as they journey between traditional and digital experiences.
Guest acquired Imaginuity in 2003, and since the acquisition by Calise Partners, has focused on the next horizon of technology and brand experience, steering the company and its clients towards the future of marketing transformation, managing strategic, creative, account, UX/CX, and technology services. Prior to Imaginuity, he was Director of Strategy and Creative at US Web/MarchFirst, Director of Product Development at Vectrix, and a recording artist with Geffen Records in Los Angeles. He holds a bachelor’s degree of fine arts in theater and communications from the University of Texas at Arlington.
