DFW native creative agency, White Pants Agency, recently partnered with Imagine Unlimited for a comprehensive brand overhaul. This project included designing a new logo, brand guide, collateral, a full website redesign, brand video production, and photography. The rebrand aims to highlight Imagine Unlimited’s exceptional work in architecture, design, and construction services for hospitals throughout the healthcare industry, showcasing their ability to innovate and elevate medical spaces.
Imagine Unlimited is a standout in the contracting industry, known for its innovative approach to creating medical spaces that enhance efficiency, comfort, practicality, style, and ease of care. White Pants Agency stepped into the world of healthcare general contracting to understand the unique qualities that set Imagine Unlimited apart from its competitors. This immersive experience allowed White Pants to develop a brand identity that truly reflects Imagine Unlimited’s limitless capabilities and dedication to bettering the healthcare industry.
The new visual identity crafted by White Pants Agency features bold colors, strong typography, and an approachable vibe, marking a significant departure from the sterile designs commonly seen in the industry. The rebrand also includes a unique tone of voice that balances professionalism, wit, and directness with a conversational nature. The result is a brand identity that is not only visually engaging but also effectively communicates Imagine Unlimited’s commitment to excellence.
A key element of this rebranding effort was the use of videography to build trust and authenticity. By introducing viewers to the Imagine Unlimited team, White Pants Agency created a personal connection that makes clients feel directly engaged. This one-on-one approach is central to Imagine Unlimited’s philosophy of valuing their clients and addressing their needs throughout the project journey. The videography work reinforces the trust clients can place in Imagine Unlimited and highlights their genuine dedication to their work.
The rebranding project undertaken by White Pants Agency for Imagine Unlimited is a testament to the impact of strategic and creative thinking. By building trust, showcasing innovation, and creating a visually engaging brand identity, White Pants Agency has successfully told a compelling brand story. This rebrand highlights Imagine Unlimited’s dedication to excellence in the healthcare construction industry and demonstrates that imagining the impossible and executing it with precision can lead to remarkable success.
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