To celebrate H-E-B’s 120th anniversary as Texans’ favorite grocery store, H-E-B’s Big Game ad announced the biggest promotion in the company’s long history: They’re giving away a year of free groceries to one winner every day for 120 days. And to deliver this big news, H-E-B worked with Texan country music artist Aaron Watson who performed an original song celebrating all the things to love about Texas.
Sometimes, just when you think you know how a story is going to turn out, something unexpected comes along that throws that story in a new, exciting, unforeseen direction. That’s when stories become legends. We call that moment a plot twist.
That’s the origin story of Plot Twist Creativity – an agency formed by industry veterans who came to an unexpected fork in the road and decided to forge their own path.
Plot Twist is dedicated to telling brand stories in new and unexpected ways, to finding key insights that intrigue and engage consumers and lead to thrilling outcomes. In short, we exist to make brands the heroes in the hearts and minds of people.
