Volkswagen of America has launched an exciting fan experience to showcase the new ID.4 along with their presenting partnership with U.S. Soccer this season. Fans have the opportunity to check out the ID.4 electric vehicle and engage with a new WebAR experience at U.S. Soccer events.
Just point your phone at the new custom-wrapped ID.4 electric vehicle to bring the animated U.S. Soccer & Volkswagen AR experience to life. STN Digital and Gilt Edge Soccer Marketing brought on Groove Jones to bring the images to life in an innovative and touch-less way. The animation depicts various U.S. Soccer athletes as they hone in to score a goal or celebrate a play that paid off.
The animation features players of the USWNT (U.S. Women’s National Team) and the USMNT (U.S. Men’s National Team).
Keep an eye out for the following:
- Passenger Side Art – Tyler Addams (Midfielder USMNT), Kelley O’Hara (Defender USWNT), Ali Krieger (Defender USWNT) Carli Lloyd (Forward USWNT)
- Driver’s Side Art – Alex Morgan (Forward USWNT) , Weston McKennie (Midfielder USMNT) Crystal Dunn (Defender UNWNT) Jordan Morris (Forward/Cornerback USMNT)
- Hood Art – Abby Dahlkemper (Defender USWNT) Samantha Mewis (Midfielder USWNT), Gyasi Zardes (Forward USMNT)
Below are images of the illustrated wrap that is featured on the vehicle. We worked with 2Tall illustrators Greg Walter and Ian Mork on the original artwork.
The vehicle also includes CHAMP, a VW custom telepresence robot, that provides once-in-a-lifetime opportunities to kids who aren’t able to attend matches in person. The custom robot was developed to expand the reach, visibility, and impact of U.S. Soccer’s existing player honoree program, where eleven children, sourced by Volkswagen, have an opportunity to walk out onto the field with Women’s and Men’s National Team players during the playing of the National Anthem.
A Touchless Fan Experience Using WebAR – No App Needed
Fans can walk up and scan the QRCode on the ID.4 which launches the experience and allows fans to engage by scanning the vehicle wrap. You can check out the mobile tour at various U.S. Soccer events throughout the year.
Visit https://www.ussoccer.com for more information.
