Groove Jones Develops Video Series for The Perot Museum of Nature and Science

Like most businesses, the Perot Museum of Nature and Science faces many challenges due to the COVID-19 pandemic. In particular, schools are currently unable to take educational field trips and museum visits. The leadership at the Perot Museum wanted to create a new way to connect with educators and administrators, students, and families to continue their mission – to inspire minds through nature and science!

The Perot Museum partnered with Groove Jones to develop an interactive visual component to its STEM (Science, Technology, Engineering, & Math) education programming. The result was a highly engaging and fun video series, aligned with TEKS (Texas Essential Knowledge and Skills) that brings a new learning experience to students across Texas.

“Collaborating and partnering with the Perot Museum’s education team, Groove Jones is producing creative, educational, fun, and engaging content that we will take into classrooms across our community,” said Jessica Chavez, Chief Learning Officer at the Perot Museum of Nature and Science.

The Whynauts series is not just a collection of virtual museum tours. The Whynauts feature adventures both inside the Perot Museum, and they travel anywhere across Texas! Yes, by the creative use of digital visual effects, the cast travels to all points around the state in the Whynauts QuadCopter.

They also use their Imagination Station – a 3D holographic machine that transports the Whynauts instantaneously to different environments and situations.

We have worked with the Groove Jones team over the years and they continue to be a creative and technical partner. We know we can turn to them to come up with amazing content and creative thinking that helps us achieve our mission,” said Dave Humphries, Chief Operating Officer at the Perot Museum of Nature and Science.

Creating A Series

Groove Jones pitched the creative concept to the leadership team at the Perot Museum. Dale Carman, a co-founder and the Executive Creative Director of Groove Jones and the Groove Jones team and writer Bill Cochran came up with The Whynauts.

The team worked with the Perot Museum educators on key learning goals. Each episode would focus on a theme and tell a story that would connect with the audience.

Introducing -The Whynauts! Young scientific educators who are energized by learning about how science applies to the world around us – near and far. The Whynauts are great observers, learners, and teachers who are enthusiastically driven to know “why” the world is like it is.

This was a turn-key operation for Groove Jones. Our team wrote, storyboarded, designed, cast, designed & built the props and set pieces, Directed & filmed, edited, created all the 3D and visual effects. We even wrote the theme song and scored the original music!

The Pilot Episode: Amazing Adaptations

The pilot episode was shot on location in January of 2021 and was about adaptations and how they help plants and animals survive across Texas. The pilot is part of a complimentary 10-episode preview through the end of 2021 sponsored by the Perot Foundation, the Lamar Hunt family and PetroCap.

The episode includes a bilingual, standards-aligned curriculum and educator resources delivered straight to your inbox.

The program supports students in class and through virtual learning with fun supplemental activities. Teachers can use the series as a resource for science learning and STAAR review!

Creating the Series a Behind the Scenes Look – Set Pieces and VFX

Groove Jones designed and collaborated with a local production designer to create several props and even the cockpit of the Whynauts QuadCopter! These all provide practical hands-on actions, which are then augmented with digital visual effects. Below are early pencil sketches of some of the set pieces.

The Simulation Station quickly became the cast’s favorite place. This is where the Whynauts step into a holo-deck machine that virtually transports them into any simulated environment or scenario.

In the pilot episode, Kennet steps into several different ecosystems to see different living organisms and environments… cold, hot, and even wet. Which is a little too “real” for Kennet.

In another scene, Kennet travels to the Trans-Pecos region of Texas, where he learns about how different plants and animals have adapted to survive due to the dry climate. Here is where he gives us a lesson about how cactuses (or cacti) have survived. He also encounters a western diamondback rattlesnake, which was digitally added to the scene.

Designing the Brand Logo and Graphics Package

The Groove Jones team created the graphic package for the series. This included an animated introduction to the show, lower thirds, and animated transitions between scenes. The design of the logo and subsequent graphics each tie seamlessly together.

Filming On Location

Dale Carman directed the series. The production took place on-location at the Perot Museum. We established a sound stage within one of the museum’s flex spaces where all the green screen visual effects elements were captured. These would later be used in the various digitally created Texas regions featured in the show.

More Information about the Whynauts and the Perot Museum of Nature and Science

More info about the Perot Museum of Nature and Science can be found here – https://www.perotmuseum.org/programs-and-events/all-ages/whynauts/index.html

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