For the first time ever, Frito-Lay will bring together Tostitos, Doritos, Cheetos and Lay’s in one storybook style spot featuring Marshawn Lynch narrating. He’s once more settled into an easy chair to tell a night-before-a-Super Bowl story.
The general brand promotional spot will run digitally as well as on television all this week leading up to the Big Game February 7th. It stars the most NFL players ever seen in a PepsiCo commercial: Troy Aikman, Joe Montana, Deion Sanders, Terry Bradshaw, Jerry Rice, Jerome Bettis, and Peyton, Eli and Archie Manning. All the characters reprise their famous Super Bowl moments.
In addition to the general brand promotion, Frito-Lay will run three ads in all, one for Cheetos starring Mila Kunis an Ashton Kutcher, and another for Doritos 3D starring Matthew McConaughey.
Check out the 2:00 version of the general brand promotion.
Check out the #FlatMatthew spot.
