At Frito-Lay, we’re always looking for fresh ways to bring excitement to our fans as they get together around a chip bowl, especially during football’s biggest moments. So for this year’s National Football League (NFL) Playoffs, we’re giving fans the taste of a Super Bowl victory by highlighting one of the most fun parts of a Big Game win – the triumphant rain of confetti. Opening your favorite bag of chips on Super Bowl Sunday can taste just as good as a winning the big game.
It’s been a joy to unite football legends Rob Gronkowski, Marshawn Lynch and Troy Polamalu for this “Taste of Superbowl” campaign. Our goal was to capture the fun behind a huge “W” and take the players back to that winning experience – this time as confetti bursts from bags of Lay’s, Cheetos and Tostitos. Check it out!
Thanks to the incredible team: Chris Bellinger, James Wade, Kyle Ahrendsen, Spencer Bryson, Molly Alesi, Tammy Schilling, Eric Rutherford, Katheryn Renfroe, Rachel Koren, Lauren Kozar, Marie Tsang, Emily Rule, Lindsey Smith, Dan Cohen, Genesco Sports Enterprises, OMD USA, Ketchum.
