Firehouse Agency is excited to announce its collaboration with local chocolatier Kate Weiser Chocolate. The partnership, focused on helping the brand grow its corporate gifting business, began with an in-depth brand strategy workshop to identify Kate Weiser Chocolate’s ideal corporate gifting buyer, define the brand’s unique competitive advantages and brainstormed lead generation tactics to accelerate growth in corporate gifting. This culminated in the creation of a comprehensive corporate gifting playbook that defined clear strategies and tactics for maximizing the opportunity with this audience.
Strategy development was followed by the launch of a targeted paid social campaign on LinkedIn, designed to drive qualified sales leads among corporate gift buyers. The campaign began in September and will run through the holiday season.
