In light of a controversial move by Dallas Mavericks GM Nico Harrison—now widely criticized as one of the worst trades in NBA history—Dieste saw an opportunity to spark a deeper, more heartfelt conversation.
While tensions run high among fans, and public opinion continues to shift, we leaned into one undeniable truth: no matter how flawed or disliked a person may be, a dog will always love them unconditionally. Because dogs can’t hate.
That insight became the heart of our latest campaign for Dallas Pets Alive, a non-profit organization committed to saving the lives of homeless dogs.
As LA Lakers star Luka Dončić returns to Dallas to face his former team, the city may be divided—but we’re reminding people that loyalty and love can still be found in the wag of a tail. The campaign is running on local sports radio and across DPA’s social media channels, encouraging Dallasites to adopt a companion who’ll always be on their team.
