Marketers from Texas Instruments, Gates and Lynch Modern Chat Experiential Marketing
Experiential marketing or engagement marketing is a strategy that directly engages consumers as opposed to interacting with them in a passive way. Companies can create these experiences at a convention, on the street or online with emails, blogs, webinars, or social media. However it happens, the consumer is actively involved in a one-on-one brand experience and this creates a connection and therefore, a relationship with the brand.
To explore this idea more thoroughly, Skyline Sector 5 hosted “Let’s Chat Experience”, and AdChat DFW was there to interview a few of the speakers. Check out some of the highlights to learn how companies like Texas Instruments, Gates Corporation and Lynch Modern approach experiential marketing.
About Skyline Sector 5
Since 2001, Skyline Sector 5 has been dedicated to building purposeful experiences for its clients, crew and community. These experiences can take place anywhere, but they typically happen at exhibitions, activations, retail environments and events with the goal of captivating imaginations and forging real connections between brands and consumers. Sector 5 offers portable, modular and custom-made spaces that are backed by the company’s consultative process and over 15 years experience in the event marketing industry. In addition, Sector 5 provides in-house design, event management and installation and dismantle services as well as custom rental spaces to meet all of its clients’ needs. As the recipient of numerous design and corporate awards, Sector 5 is consistently recognized as one of the top event marketing companies in Texas and across the worldwide Skyline network.
For more information, drop by discoversector5.com or visit Sector 5 on Facebook, LinkedIn, Twitter, YouTube and Instagram.
