Brand Spot Celebrates The Spirit of the West & Embracing Life Fully
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration.
Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
Client: Tecovas
Director: Scott Ballew
DP: Danny Moder
Senior Creative Producer: Emily Vinson
Production Coordinator: Erica Dauzacker
Music: Ryan Sambol
Voiceover: Terry Allen
Editorial & Finish: Editorial Board
Editor: Sai Selvarajan
Editorial Board Executive Producer: Kendall Kendall
Color correction: Neil Anderson
Sound Design and Mix: Squeak E. Clean Studios
