The Frito-Lay D3 Team in Plano has churned out another engaging storytelling promotion encouraging fans to solve a flavor mystery. DORITOS® FLAMIN’ HOT® has released a new flavor, only available at Walmart, and is challenging fans to figure out what the heck it is.
Flamin’ Hot Mystery Flavor? Joe Kenda? Doritos?
Chris Bellinger, Chief Creative Officer PepsiCo Foods US, stated on LinkedIn today, “We’ve enlisted the help of legendary investigator, Lieutenant Joe Kenda, to be our lead detective and team up with fans to crack the case with the help of reddit detectives. Pick up a bag and share your flavor theories using hashtagDoritosMystery.
“The creation, launch, (and shot on the new LED studio wall on site at hashtagPFUS HQ) and roll out of Doritos Flamin Hot Mystery was a full team effort from beginning to end – big shout out to the team for a weird and fun idea: Tina Mahal Samiah Rahman, Curtis Calloway Chad Matthews Alec Evans, Annie H., Jesse Meza @Stephani Pegler Sydney LeCompte Eli S., Ermista Grabocka Custer Robert Zmitrewicz Tammy Schilling Chase Rodriguez Jason Burris Mylena Sordelli, Dan Sipes, Katheryn Renfroe Sarah White, MBA, Carson Bursey Jennifer Carey, Chelsey Thatcher, Wyne Moreni, Natalija McClelland Henry Plager, Jon Hartmann, @Mike Terrance Dan Cohen Isaac Pagán Muñoz Lauren Pels Rachel Koren Shane Cappelle Lisa Caravelli United Entertainment Group Nicolas Vallejos Jared Johnson Matthieu Aquino Benjamin Garner Payton Gaskin @John Henry Keith IV Regan W. @Ana Chavez Gregory Beninger Brielle Patton.
